Role Description
Join PatientPoint, a leading force in digital health, and help us turn every patient touchpoint into an opportunity for impact. Our mission: to empower better health by delivering timely, behavior-changing content in doctors’ offices across the US. With a rapidly expanding network spanning tens of thousands of physician practices and hundreds of thousands of providers, your work here will directly influence how patients and clinicians make decisions… giving you a chance to drive meaningful outcomes at scale.
PatientPoint is seeking a Product Manager to join our growing Ad Tech team focused on scaling PatientPoint's advertising platform, with a focus on our Precision product. This role sits at the intersection of client management, healthcare, media, measurement, and technology, and plays a critical part in delivering relevant, compliant, and high-performing advertising experiences that advance both patient education and partner engagement objectives.
You will collaborate closely with engineering, analytics, and operational teams to execute a roadmap that delivers seamless programmatic advertising, advanced targeting, and yield optimization across our healthcare-focused digital ad products.
What You’ll Do
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Own and prioritize sprint-level execution, write user stories, groom backlogs, manage trade-offs, and QA deliveries, inform strategy and ensure alignment with business objectives.
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Collaborate with engineers, analysts, and campaign ops to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints, continuously enhancing ad serving platforms and proprietary ad management tools.
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Support integrations with SSPs, DSPs, ad servers, creative delivery platforms, and patient engagement platforms.
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Serve as the primary liaison for the digital advertising product and initiatives you focus on, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams to ensure coordinated execution.
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Define and monitor success metrics for ad performance; improve instrumentation of, and leverage, analytics to drive ongoing improvements in effectiveness, relevance, and user engagement.
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Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation.
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Translate strategic product vision into detailed execution plans.
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Drive post-launch feedback loops and product iteration.
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Contribute to platform documentation, process design, and product enablement materials.
Qualifications
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3+ years of experience in product management, ideally within Ad Tech, digital media platforms (with a focus on publisher experience), or health tech environments.
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Deep understanding of publisher side digital advertising systems, including Google Ad Manager, DV360, Kevel, VAST/VPAID standards, SSPs/DSPs, and IAB guidelines.
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Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms.
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Strong technical writing skills, proficient at creating detailed, actionable product requirements and documentation.
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Demonstrated ability to effectively collaborate cross-functionally, balancing both technical and business considerations.
Desired Qualifications
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Experience working with patient- or healthcare-related platforms, with a strong understanding of privacy, consent, and regulatory requirements including HIPAA and PHI.
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Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations.
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Previous ownership and accountability for revenue-generating products, including budgeting, forecasting, and financial analysis.
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Technical proficiency with analytics and management tools such as Salesforce, JIRA, Looker, and SQL.
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Bachelor’s degree in Computer Science or related field, or equivalent practical experience.
What You'll Need to Succeed
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Ability to drive clarity in a fast-moving, high-ambiguity environment.
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High technical fluency and comfort working with engineers, vendors, and business stakeholders.
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Exceptional communication skills and the ability to lead and collaborate across cross-functional teams.
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A builder’s mindset and commitment to scalable infrastructure.
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Outcome-driven, always connecting roadmap to measurable results.
Benefits
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Competitive compensation.
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Flexible time off to recharge.
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Hybrid work options.
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Mental and emotional wellness resources.
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401K plan.
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Comprehensive range of modernized benefits and cultural perks.