[Hiring] Product Manager, Acquisition @Figma

Role Description

We're looking for an experienced Product Manager to accelerate Figma's user acquisition and top-of-funnel growth. As part of the Growth organization, you'll own how new users discover, learn about, and decide to start using Figma - from our logged-out experiences to how we show up across emerging discovery channels.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma's product suite.
• Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma.
• Build and optimize systems that improve Figma's visibility in both traditional search and generative search experiences.
• Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration.
• Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products.

Qualifications

• 5+ years of product management experience.
• Experience leading major product or growth initiatives across user-facing products.
• Demonstrated ability to connect team-level work to broader business and user value through metrics.
• Strong cross-functional collaboration skills, both within the product development organization and with marketing/business functions.
• Deep user empathy, with the ability to navigate and understand complex product spaces.

Requirements

• While it's not required, it's a plus if you also have:
• Demonstrated understanding of AI-powered product development trends and their implications for our industry.
• Track record of delivering impact through data-driven experimentation and strategic bets.

Benefits

• Figma offers equity to employees, as well as a competitive package of additional benefits, including:
• Health, dental, and vision coverage.
• Retirement benefits with company contributions.
• Parental leave and reproductive or family planning support.
• Mental health and wellness benefits.
• Paid time off, including paid sick leave, holidays, and other leave benefits in compliance with applicable laws.
• Employer-provided paid flexible PTO in addition to flexible paid sick leave.
• Additional benefits may include company recharge days, cell phone and home internet reimbursements, and lifestyle spending accounts.
• Sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles.