[Hiring] Product Manager @Hallmark Cards

Role Description

Hallmark is seeking a strategic and experienced Product Manager to lead the development and execution of privacy capabilities that support Hallmark Products and Hallmark Media. This role will help shape a scalable privacy ecosystem designed to evolve with the needs of the business while ensuring compliance with global privacy regulations and enabling the secure, responsible use of consumer data.

• Lead the product vision, strategy, roadmap, and execution of privacy-related products and capabilities.
• Drive adoption and optimization of foundational data tools, including Data Catalogs, Data Maps, and Consent Management Platforms.
• Develop and enhance capabilities supporting data quality management, preference and consent management, data enrichment and profiling, and identity resolution.
• Prioritize product features, define epics and user stories, and partner with agile development teams to efficiently deliver high-quality solutions.
• Gather, analyze, and apply data to define KPIs, build business cases, establish requirements, and measure product performance.
• Build alignment and drive decision-making in complex, ambiguous, and highly regulated environments.
• Lead the development of privacy rights automation capabilities, including Data Subject Access Request (DSAR) processes and consent enforcement across systems and platforms.
• Ensure compliance with applicable privacy laws and regulations, including GDPR, CCPA, CPRA, PIPEDA, Quebec Law 25, APP, the App Store Accountability Act, VPPA, and other emerging requirements.
• Partner with Legal, Compliance, and Business stakeholders to translate regulatory requirements into scalable product capabilities.
• Implement and champion Privacy by Design principles throughout the product lifecycle.
• Monitor regulatory changes and proactively evolve product capabilities to maintain compliance.
• Support and influence responsible AI and AI privacy governance initiatives.
• Champion a connected, agile operating model that aligns Product, AdTech, Martech, HMK.com, Hallmark+, HCN, and Enterprise Data teams around privacy-safe, data-driven experiences.
• Partner with engineering and delivery teams through agile ceremonies, backlog prioritization, and release planning to ensure timely delivery of high-impact features.
• Communicate product vision, priorities, progress, risks, and outcomes to leaders and cross-functional stakeholders.
• Foster collaboration across technical and non-technical teams to ensure successful adoption and implementation of privacy capabilities.

Qualifications

• Demonstrated ability to simplify complex technical, legal, regulatory, or business concepts into clear, actionable insights for diverse audiences.
• Exceptional communication, presentation, and storytelling skills with experience influencing stakeholders across Product, Engineering, Legal, Marketing, Operations, and Executive Leadership.
• Proven ability to build consensus and drive outcomes across cross-functional teams.
• Experience translating abstract, high-risk, or highly regulated concepts into practical, consumer-focused solutions.
• Experience developing and managing technology products in an agile environment.
• Knowledge of privacy technologies, consent management platforms, data governance frameworks, and identity resolution concepts.
• Strong analytical and problem-solving skills with the ability to leverage data to influence product decisions.

Requirements

• At least 4 years of experience in Product Management, with a focus on privacy and data platforms.
• Experience enabling privacy-focused products and automating compliance workflows.
• Experience applying privacy regulations and data governance frameworks in a business, technology, or data management environment.
• Experience with tools such as OneTrust, OvalEdge, Teradata warehouses, AWS, and proficiency in Agile methodologies and product development best practices (JIRA).
• Experience communicating technical concepts, project updates, and recommendations to business and technical stakeholders.

Preferred Qualifications

• Experience in retail, media, or streaming industries.
• Familiarity with Customer Data Platforms (CDPs), identity resolution, and data instrumentation.
• Background in enterprise data governance, metadata management, or data quality initiatives.
• Experience driving privacy enablement in cloud-native environments (e.g., AWS, GCP, Azure).
• Demonstrated ability to influence without authority and lead through ambiguity.
• Ability to communicate complex technical topics through clear, compelling storytelling tailored to diverse audiences.

Benefits

• Competitive salary range of $120k - $145k.
• Eligible for Hallmark’s Annual Incentive Plan.
• Annual merit-based increases aligned with individual and company performance.
• Comprehensive benefits package, including medical, dental, and vision plans, paid time off, 401K with company match, and profit-sharing.