[Hiring] Principal Product Marketing Manager, Competitive @GitLab

Role Description

As Principal Product Marketing Manager, Competitive, you own GitLab's competitive point of view on AI and agentic software development and serve as the authority on our market differentiation. You consult regularly with sales, product teams, investor relations, industry analysts, and leadership on competitive strategy and roadmap implications while publishing external thought leadership.

• Collaborate with developer advocacy and conduct primary market analysis to drive positioning, field assets, competitive plays, and partnership strategy.
• Establish a defensible AI and agentic narrative and an agile operating rhythm that turns market signals into action.
• Operate with executive visibility and autonomy, measuring success by win rates, competitive displacements, and market leadership in the AI and agentic category.

Some examples of projects:

• Define GitLab's differentiated position against AI-native entrants competing for the SDLC.
• Publish thought leadership that shapes how the market frames agentic development.
• Assess new entrants and share relevant market-shaping insights across the company.
• Shape partnership strategy based on competitive footing.
• Arm executives with competitive narrative for customer and board conversations.

What you'll do:

• Own GitLab's competitive positioning for AI and agentic software development end to end.
• Own the operating rhythm that converts competitive signal into a position and action within days.
• Give Product an opinionated read on what competitive movement means for roadmap sequencing.
• Build the compete assets, plays, and objection handling the field uses against named competitors.
• Partner with Growth and Campaigns on competitor displacement campaigns.
• Brief Investor Relations, industry analysts, sales, and executive leadership with the same rigor.
• Raise the competitive bar across the PMM team.
• Ability to travel if needed and comply with the company's travel policy.

Qualifications

• Proven impact at the organizational and industry level.
• Deep domain expertise in SDLC, DevSecOps, and agentic software development.
• Track record of driving competitive positioning that delivers measurable win-rate impact.
• Fluency in the AI/agentic coding landscape and competitor exposure areas.
• Established thought leadership with industry recognition (speaking, publications, advisory roles).
• Experience briefing executives, investor relations, and industry analysts.
• Ability to form and articulate a clear point of view quickly despite incomplete information.
• Strong communication skills to translate complex technical concepts into clear narratives.
• Practical experience using AI tools within your workflow.
• Self-directed, data-driven mindset using win/loss insights to guide strategy.

Benefits

• Flexible Paid Time Off.
• Team Member Resource Groups.
• Equity Compensation & Employee Stock Purchase Plan.
• Growth and Development Fund.
• Parental Leave.

Company Description

GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation.

More than 50 million registered users and more than 50% of the Fortune 100 trust GitLab to ship better, more secure software faster.

Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems.