[Hiring] Principal Product Manager, AI @F5

Role Description

We are seeking a Principal Product Manager, AI to serve as the agentic catalyst for our customer experience organization. This is not a role that administers a backlog. It is a strategic bridge between the business and the technology organization, accountable for re-architecting how the enterprise operates when generative and agentic AI are treated as first-class participants in the work.

The role establishes a single, technically grounded owner for CX AI delivery. Diffuse ownership today produces fragmented pilots, duplicated spend, and shadow AI adopted without evaluation, security review, or measurement. The incumbent consolidates that ownership, sets the standards by which CX AI solutions are built and approved, and becomes the accountable decision-maker for what gets built, bought, and stopped. The role also protects delivery velocity: scaling agentic workflows requires dedicated product leadership that carries the discovery, definition, and prototyping load itself, engaging core engineering deliberately rather than depleting bandwidth committed to foundational platform work.

Scope spans the full customer lifecycle, from first touch through renewal and advocacy. Go-to-market motions represent a substantial portion of that scope, alongside post-sale service, self-service and digital channels, and the internal workflows that determine whether the experience is consistent or fragmented. Success requires an uncommon blend of AI product management, hands-on software development, and domain expertise across customer-facing operations.

Qualifications

• Bachelor's or Master's degree in a business, technology, or analytical discipline, or an equivalent combination of education and experience.
• 10+ years of combined experience spanning AI or technology product management, software development, and customer-facing business functions or the systems supporting them.
• Hands-on software or application development experience, current enough to prototype and evaluate technical approaches independently.
• 4+ years in or supporting customer experience or go-to-market functions, including marketing, sales, revenue operations, deal desk, support, customer success, or partner operations.
• Demonstrated delivery of production generative AI or agentic solutions at enterprise scale, with measurable improvement in experience quality, cost, cycle time, or revenue.
• Practical command of contemporary AI patterns, including large language models, agents and multi-agent orchestration, retrieval-augmented generation, conversational AI, and intelligent document processing.
• Experience establishing governance, standards, or review processes for a technology domain, with evidence of adoption by teams that did not report to you.
• Working knowledge of the CX systems landscape, including CRM, CPQ, marketing automation, case and service management, knowledge and self-service platforms, and underlying data platforms.

Requirements

• Demonstrated ability to re-architect business operations rather than optimize existing process, with a record of changing how work is done.
• Deep understanding of the customer lifecycle and its operating models, including demand generation, pipeline management, quote-to-cash, onboarding, support and case resolution, renewals, and partner channels.
• Command of operational and experience measurement alike, spanning cycle time, cost to serve, and resolution rates alongside satisfaction, effort, and retention indicators.
• Strong product judgment, distinguishing substantive problems from stated requests, defining measurable outcomes, and declining work with clear rationale.
• Sufficient engineering depth to assess feasibility, challenge estimates, and prototype independently.
• Sound reasoning about agentic AI capabilities and limits, data dependencies, integration complexity, evaluation methodology, and cost drivers.
• Governance instinct balanced with pragmatism, setting standards teams adopt willingly rather than route around.
• Outstanding written communication, producing strategy documents and business cases upon which executives and delivery teams act.
• Executive presence across commercial, operational, and technical audiences, with proven effectiveness as an interpreter between them.
• Strong influence without formal authority across functions and geographies.

Benefits

• F5 offers a variety of reasonable accommodations for candidates.

Company Description

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.