[Hiring] Market Launch Lead @Docplanner

Role Description

Terapia is a completely new digital product line, separate from our marketplace, designed to connect patients with therapists for ongoing mental health care. Patients are instantly matched with the right psychologist through a survey, which filters for preferences and therapy style, helping ensure the best possible fit.

On the therapist side, Terapia is a fresh opportunity, we onboard new therapists and create a fair, performance-driven system. Launched in Poland in December and now expanding to Mexico and beyond, this role is all about owning, nurturing, and successfully launching Terapia in a new market. Your work in the first 90 days will determine whether we scale, pivot, or adjust our investment. This is a hands-on, high-impact opportunity to shape the future of the product.

This is a rare opportunity to launch a new product line from scratch in Brazil, own critical outcomes, and directly shape how Terapia scales in new markets. If you thrive on action, execution, and problem-solving in early-stage setups, this is the role for you.

What You’ll Do

• Understand your users deeply:
  • Talk to patients (including unhappy ones) and therapists to uncover blockers, pain points, and opportunities to improve the experience.
• Drive product and operational decisions:
  • Use Pareto/MVP thinking to prioritize what to build, test, or skip, turning messy inputs into clear actions.
• Launch and scale the market:
  • Onboard and manage the first cohort of therapists, setting up processes to ensure smooth operations and high-quality patient care.
• Design and scale GTM processes:
  • Creating repeatable playbooks, and growing operations from a handful of users or hires to hundreds.
• Adapt and improve continuously:
  • Use feedback from users and local teams to optimize operations, product features, and the patient-therapist matching system.
• Thrive in ambiguity:
  • Navigate challenges, course-correct when needed, and learn fast in a dynamic early-stage environment.

Your Goals in the First 90 Days

• Make Terapia operational and ready to scale:
  • Establish processes, systems, and workflows—including hiring the first customer success team.
• Build your first cohort of therapists:
  • Recruit at least 10 therapists who are ready and available to see patients.
• Gain deep user insights:
  • Interview 20 patients to identify the most pressing problems worth solving.
• Optimize patient-therapist matching:
  • Refine the survey and matching system to ensure patients are paired with the most relevant therapists.
• Close the feedback loop:
  • Gather and share insights with local Docplanner teams to improve both operations and the product.

Qualifications

• Proven ability to own outcomes end-to-end in a small team or early-stage environment, thriving where things aren’t yet defined.
• Experience launching a product, market, or operation from zero to first real users—you’ve been there, done that, and learned fast.
• Strong user empathy: you regularly talk to customers, therapists, or end-users, and make decisions based on real insights.
• Comfortable making decisions with incomplete information and confidently owning the results.
• Demonstrated success in designing and scaling go-to-market processes.
• Excellent stakeholder management and communication skills: you can align multiple teams, influence decisions, and keep everyone informed in fast-moving environments.
• Analytical mindset: you can gather data, interpret insights, and translate them into clear actions.
• Hands-on problem solver.
• English and Portuguese fluent.

Benefits

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
• Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
• We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
• Work with talented people from all over the world in a diverse and inclusive environment.
• Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules.