[Hiring] Lead Product Owner, Retention Marketing @Humana

Role Description

The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.

• Define pod-level strategy for engagement or retention campaigns, aligned with enterprise goals and member needs.
• Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
• Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.
• Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
• Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
• Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
• Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field or 4 years of relevant experience.
• 5+ years of experience in lifecycle, onboarding, or customer engagement marketing.
• 2+ years of experience leading agile teams or cross-functional pods.
• Strong understanding of omni-channel marketing and journey orchestration.
• Experience with marketing automation platforms and CRM tools.
• Excellent facilitation, prioritization, and problem-solving skills.

Requirements

• Experience in healthcare, insurance, or other regulated industries.
• Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).
• Exposure to agile marketing operating models and performance optimization frameworks.

Benefits

• Competitive benefits that support whole-person well-being.
• Medical, dental and vision benefits.
• 401(k) retirement savings plan.
• Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave).
• Short-term and long-term disability.
• Life insurance and many other opportunities.

Company Description

Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it.