Role Description
This is a pivotal role in unlocking ProLender's organic growth engine. You will own the design, launch, and adoption strategy for six new modules that represent significant value creation for existing customers. Unlike a traditional product manager, you will drive adoption through direct customer engagement, enablement, and expansion selling. Your success directly impacts ARR growth and customer lifetime value. This role offers autonomy, visibility, and the opportunity to shape how a 40-customer portfolio scales.
You will be responsible for developing and executing the ProLender module expansion strategy. This includes:
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Defining the module roadmap
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Coordinating product launches
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Identifying early adopter customers
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Enabling adoption through technical and business enablement
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Driving expansion revenue through consultative selling and customer success
You will serve as a bridge between product, sales, customer success, and customersโtranslating product capabilities into customer value and driving adoption through structured playbooks and direct customer engagement.
Qualifications
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5+ years of SaaS expansion, account-based growth, or product marketing experience
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Proven track record of driving module/product adoption or upsell expansion within existing customer bases
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Experience in financial services, banking, fintech, or B2B software serving regulated industries
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Comfort with hands-on expansion selling; ability to lead customer conversations from discovery through ROI validation
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Strong project management and ability to coordinate across product, engineering, sales, and customer success teams
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Analytical mindset with ability to develop customer segmentation, ROI models, and adoption playbooks
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Excellent written and verbal communication; ability to simplify complex concepts for diverse audiences
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Ability to thrive with ambiguity and drive execution in a fast-moving environment
Requirements
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Direct experience in loan origination, lending operations, or credit management software
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Knowledge of ProLender or competitive origination platforms (nCino, Encompass, etc.)
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Experience launching new products or features and driving customer adoption
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Track record of exceeding expansion revenue targets or ARR goals
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Success in a high-growth or venture-backed environment
Benefits
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Ownership at scale: Own a six-module expansion strategy with direct P&L accountability and significant upside
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Proven customer base: 40 existing customers with strong product fit and 23% blended module adoption validate market demand
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High-impact role: Direct influence on product roadmap, customer satisfaction, and company growth trajectory
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Modern product: ProLender is undergoing significant modernization (UI, APIs, integrations); you'll be expanding a best-in-class platform
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Strong economics: $15K per module per year; 15% adoption = $90K per additional percentage point adopted
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Supportive leadership: Work with experienced founders and executives who understand expansion strategy
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Career growth: Success in this role positions you for VP of Sales, VP of Product Marketing, or General Manager responsibilities
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Equity upside: Meaningful equity stake with strong growth trajectory