[Hiring] Executive Director, Digital @Vericast

Role Description

The Executive Director of Digital is a senior strategic leadership role responsible for defining Vericast's cross-channel digital strategy and leading the productization of standalone digital channel offerings (programmatic, paid search, paid social, emerging formats) as the organization evolves into a full-service performance marketing agency for banks and credit unions. This role owns the strategic vision for how digital channels are architected, positioned, and brought to market — focused on strategy, product definition, and go-to-market readiness rather than campaign execution or ongoing client account management.

Reporting to the VP, Product FS, this position serves as the organization's senior authority on digital agency strategy and operations. The Executive Director ensures that new digital channel capabilities are strategically sound, competitively differentiated, and market-ready — providing the strategic depth, product expertise, and client-facing narratives that the go-to-market and sales enablement teams need to position Vericast's digital offerings with credibility.

This is a critical leadership hire supporting our strategic transformation. The Executive Director will shape how digital channel products are designed, how the agency function operates at the strategic layer, and how Vericast establishes credibility as a digital media partner for financial institutions.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Business, Communications, or related field (Required)
• Master's Degree or MBA (Preferred)
• In lieu of the above education requirements, a combination of experience and education will be considered
• 12+ years of progressive experience in digital media strategy, media planning, or agency operations with advancement into senior leadership (Required)
• 5+ years working with or within financial services organizations (banks, credit unions, fintech, insurance, wealth management), with demonstrated understanding of compliance requirements and marketing objectives in regulated industries (Required)
• Proven experience leading cross-channel digital media strategy spanning programmatic, paid search, paid social, and/or emerging channels — not just single-channel depth (Required)
• Experience overseeing $50M+ in total media budgets across multiple channels and/or clients (Required)
• Track record of building or transforming agency/media operations — including process design, team structure, capability buildout, or organizational transformation (Required)
• Experience with in-house media model design or agency insourcing at a financial institution or comparable regulated enterprise (Strongly Preferred)
• Demonstrated success leading organizational change management in environments undergoing strategic transformation (Strongly Preferred)
• Background in strategic engagement with senior marketing executives — articulating media strategy and positioning agency value at the executive level (Required)
• Proven ability to build and develop teams including defining roles, justifying headcounts, and structuring functions from scratch (Required)

Requirements

• Expert understanding of how programmatic, paid search, paid social, and emerging channels integrate into cohesive cross-channel strategies
• Deep knowledge of media planning methodologies, budget allocation frameworks, and portfolio-level optimization
• Strong command of audience strategy — identity resolution, first-party data activation, lookalike modeling, retargeting, contextual targeting
• Expertise in measurement strategy — selecting and designing the right measurement approaches (attribution, incrementality, offline conversion, reporting frameworks) based on program and channel objectives
• Ability to evaluate platform strategy decisions from a position of real-world operating experience
• Practitioner-level understanding of how media agencies are structured, staffed, and operated at scale
• Ability to build organizational infrastructure: SOPs, governance frameworks, escalation protocols, and cross-functional coordination
• Strong change management instincts — able to guide teams through ambiguity, restructuring, and new capability buildout
• Deep understanding of FI marketing objectives (deposit acquisition, loan origination, credit card activation, branch traffic, digital banking adoption)
• Working knowledge of financial services compliance: UDAAP, Fair Lending, TCPA, TILA, GLBA, FCRA, CFPB guidance
• Understanding of FI customer journeys and the challenge of connecting digital media to offline business outcomes
• Exceptional ability to translate complex media strategy into clear narratives for both technical and non-technical audiences
• Strong presentation skills for leadership briefings and strategic product discussions
• Ability to influence without authority and build consensus across senior leadership and cross-functional teams

Benefits

• Base Salary Range: $180,000-$200,000
• Position is eligible for a sales incentive/commission program
• Generous total rewards benefits package including medical, dental and vision coverage
• 401K with company match and generous PTO allowance
• A wide variety of additional benefits like life insurance, employee assistance and pet insurance
• Smart and friendly coworkers