[Hiring] E-commerce Product Manager @BÆRSkin Tactical Supply Co.

Role Description

This role sits in the Revenue Team and owns the commercial management of our online store.

• You own how the assortment is presented and how it converts.
• Answer weekly questions on product visibility based on stock cover, demand, margin, and range.
• Work from sales and funnel data to analyze what is selling, where, at what margin, and return rate.
• Own store conversion from landing to add-to-cart, identifying drop-off points and necessary changes.
• This is a commercial and merchandising role, not an administrative one.
• Define store needs and ensure correct and timely implementation.
• Collaborate closely with teams owning landing pages.

Main Responsibilities

• Commercial management of the store.
• Start the week in sales data to determine market performance and necessary store changes.
• Own the homepage, navigation, category structure, product placement, and sort order across all collection pages, by region.
• Decide product visibility levels, balancing stock cover, demand, margin, and range strategy.
• Own add-ons, recommendations, and cross-sell placement across the funnel.
• Manage the on-site funnel from entry to add-to-cart, identifying and fixing drop-off points.
• Identify missing features to lift conversion and brief them to product and tech teams.
• Understand product profitability, including margin, refund, and return rates by market.
• Coordinate store and CRM campaigns to align with the promotional calendar.
• Report weekly on store, category, and product performance to the Revenue team.
• Own on-site search performance, including search intent and ranking rules.
• Turn search demand into merchandising and assortment decisions.
• Manage Google Shopping product data based on real search intent.
• Coordinate new product introductions and ensure timely launches.
• Review PDPs before launch for content, imagery, pricing, and configuration.
• Retire or de-prioritize underperforming products to maintain a clean catalogue.
• Keep stock, pricing, and visibility consistent across markets.
• Log weekly changes and measure their impact.
• Run and interpret A/B tests on the store.
• Conduct continuous competitor research and implement best practices.
• Utilize AI tools for data analysis, content generation, and reporting automation.

Qualifications

• 3–5+ years in e-commerce merchandising, online category management, or commercial product management for a retail or DTC brand.
• Excel with data; able to build weekly views and justify decisions.
• Experience working across multiple countries or regions.
• Strong attention to detail.
• Comfortable owning outcomes rather than executing a task list.
• Genuinely curious about AI and using it to improve work processes.
• Fluent written and spoken English.

Nice to have

• Background at a large fashion or apparel retailer, or at a scaled DTC brand.
• Experience with on-site search tools, merchandising rules, and A/B testing.
• Experience with Google Shopping feeds and e-commerce SEO.
• Familiarity with analytics tooling.

Benefits

• Fully remote and flexible - results-oriented work culture.
• Clear career path in a fast-growing e-commerce company.
• 26 days of paid leave + parental leave.
• Friendly, collaborative, and international team culture.