[Hiring] Director, Product Marketing @Genesys

Role Description

Be the one building AI-powered experiences where they matter most. At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data, and AI to help organizations deliver more personalized service, improve operational efficiency, and build stronger customer relationships.

Help build, support, and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

Role Overview: (remote US based)

• Shape how Genesys defines, differentiates, and takes its Workforce Engagement Management (WEM) portfolio to market.
• Define Genesys' point of view on how AI, automation, agentic systems, and AI agents are changing workforce planning, quality, coaching, performance, and the relationship between human and virtual agents.
• Translate a fast-evolving portfolio and roadmap into positioning that resonates with enterprise customers, analysts, partners, and sellers.
• Partner closely with Product, Engineering, Pricing, Sales, and Marketing leaders to influence strategy, strengthen differentiation, and ensure innovation reaches the market with clear commercial value.
• Articulate how organizations can optimize increasingly blended workforces of human and AI-powered agents while improving employee experience, operational performance, and customer outcomes.
• Build and develop a high-performing team of WEM product marketers, creating an environment where strategic thinking, collaboration, accountability, and ambitious ideas can thrive.
• Provide significant visibility across Genesys and the opportunity to influence enterprise go-to-market strategy, product direction, and the evolution of a critical technology category.
• Help customers understand not only what Genesys Cloud delivers today, but how workforce technology can evolve as AI transforms the contact center.

Key Responsibilities

• Own the end-to-end WEM market narrative, positioning, value propositions, proof points, and differentiation across the portfolio.
• Define Genesys' point of view on the future of WEM, translating advances in generative AI, agentic AI, automation, virtual agents, and AI-assisted workforce technology into a credible category vision.
• Shape a differentiated market story for blended human and AI-powered workforces.
• Influence product and go-to-market strategy through deep partnership with Product and Engineering.
• Drive alignment with Product and Pricing on WEM packaging and go-to-market strategy.
• Lead the competitive narrative across established WEM vendors, CCaaS competitors, and emerging AI-native players.
• Equip Sales and customer-facing teams to win across acquisition, migration, expansion, and AI transformation motions.
• Amplify customer outcomes as market proof, demonstrating how organizations use WEM, automation, and AI.
• Represent Genesys as a WEM thought leader with enterprise customers, industry analysts, partners, and industry forums.
• Build, lead, and develop a high-performing team of WEM product marketers.
• Measure and continuously improve go-to-market effectiveness using various metrics.

Qualifications

• 10+ years of B2B technology marketing experience, including significant product marketing leadership experience in enterprise software.
• Significant experience in Workforce Engagement Management, Workforce Management, or contact center technology.
• Deep expertise across core WEM disciplines, including workforce forecasting, scheduling, quality management, performance management, coaching, workforce analytics, and employee engagement.
• Strong fluency in generative AI, agentic AI, automation, virtual agents, and AI-assisted quality and coaching.
• Proven track record of owning positioning, messaging, product launches, and go-to-market strategy for complex enterprise technology portfolios.
• Strong commercial orientation with demonstrated experience connecting product marketing strategy to pipeline, adoption, and market perception.
• Demonstrated ability to lead through ambiguity and exercise sound judgment.
• Extensive experience influencing senior leaders and driving cross-functional alignment.
• Exceptional executive communication and storytelling skills.
• Strong people leadership capabilities with a track record of developing talent and creating accountability.

Preferred Qualifications

• Experience shaping category strategy or market perception for WEM, CCaaS, workforce technology, or adjacent enterprise software markets.
• Experience engaging directly with enterprise customers, industry analysts, strategic partners, or executive audiences.
• Experience influencing product packaging, pricing strategy, or commercial models for enterprise SaaS offerings.
• Demonstrated thought leadership on the evolution of workforce technology and AI-powered customer experience.

Compensation

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$163,100.00 - $286,900.00

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage.
• Flexible work schedules and work from home opportunities.
• Development and career growth opportunities.
• Open Time Off in addition to 10 paid holidays.
• 401(k) matching program.
• Adoption Assistance.
• Fertility treatments.