[Hiring] Director of Product Management @Experian

Role Description

We are looking for an experienced Director of Product to lead execution of data driven‑marketing products with an emphasis on automotive insights, loyalty analytics, and audience solutions for digital marketing agencies. You will guide a portfolio of products that help OEMs, lenders, dealers, agencies, and marketers understand consumer behavior, target audiences more effectively, and make smarter decisions using automotive market intelligence.

Responsibilities

• Product Strategy & Vision
  • Partner with Marketing Business GM to define and lead the strategic product roadmap for automotive marketing analytics, loyalty studies, and digital marketing audience generating products.
  • Identify market opportunities and emerging trends across automotive, consumer behavior, and performance marketing.
  • Develop long-term product vision aligned with our goals and revenue targets.
• Product Development & Execution
  • Lead end-to-end product lifecycle: discovery, requirements, prioritization, develop, launch, and iteration.
  • Collaborate with engineering, data science, analytics, UX, and marketing teams to deliver high performing, scalable products.
  • Ensure product solutions incorporate accurate automotive data, segmentation models, loyalty measurement methodologies, omnichannel audience activation workflows and measurements.
• Market & Customer Engagement
  • Work with automotive OEMs, dealerships, digital marketing agencies, and enterprise accounts to understand needs and use cases.
  • Represent the product suite externally through customer meetings, industry events, and solution demos.
  • Translate customer feedback into applicable product requirements.
• Leadership & Cross Functional Collaboration
  • Mentor product managers and foster a culture of innovation and data driven decision-making.
  • Partner with Technology, Sales, Operations, and Marketing to lead product adoption, go to-market strategies, and training.
  • Align teams around KPIs such as revenue growth, customer retention, product engagement, and market expansion.

Qualifications

• 10+ years of experience in product management, with at least 5 years in a leadership role.
• Experience in the automotive industry (OEM, dealership, aftermarket, auto data, or related fields).
• Experience with digital marketing, including AdTech, martech, audience segmentation, DSPs, CDPs, and media activation.
• Experience building data, analytics, or research products (automotive statistics, loyalty metrics, consumer insights).
• Experience in defining product requirements, mapping customer journeys, and managing complex technical roadmaps.
• Experience translating technical concepts to non-technical audiences.
• Experience collaborating with engineering, analytics, and data science teams.

Preferred Qualifications

• Experience with automotive loyalty modeling, retention and conquest analysis, and market share measurement.
• Knowledge of privacy regulations (GDPR, CCPA, DPPA) and compliant audience data workflows.
• Background working with APIs, identity resolution, location data, or large-scale consumer datasets.
• MBA or advanced degree related to business, marketing, or data analytics.

Benefits

• Great compensation package and bonus plan.
• Core benefits including full medical, dental, vision, and matching 401K.
• Fully remote environment.
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.
• Experian's culture and people are important differentiators, focusing on DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering.
• Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024.
• Compensation reflects the cost of labor across several U.S. geographic markets.
• Eligible for a variable pay opportunity.