[Hiring] Director of Product - Ads and Core Experience @Yelp, Inc

Role Description

At Yelp, our mission is to connect people with great local businesses. We’re seeking a Director of Product Management to lead product strategy and execution for monetization and core experience. You’ll oversee how ad products, the ad platform, business pages, and search results pages work together for consumers, advertisers, and local businesses. The scope includes sponsored results and ad delivery, creative optimization, business page experience, and the consumer-facing design of search so that ads, organic results, and partner placements feel coherent, trustworthy, and high quality.

In this senior people leadership role, you’ll inspire and develop exceptional talent, set a high bar for product quality, and collaborate with partners across Consumer and Ads Engineering, data science, search relevance, and revenue. You’ll play a pivotal role in shaping how we balance the trade-offs between monetization and maintaining a delightful user experience.

This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US.

What you'll do:

• Set the long-term vision, strategy, and roadmap for ad products, business page, and search experience - aligned with company revenue and consumer experience goals.
• Lead and develop PMs; build strong partnerships with engineering, design, data science, and revenue teams to ensure effective delivery, resourcing, and cross-org alignment.
• Prioritize product investments across competing roadmaps with clear business cases - balancing short-term revenue, long-term user trust, and execution risks.
• Drive improvements to sponsored results, ad delivery and reporting, creative optimization, and ad load/placement strategy in close collaboration with Ads auction and bidding teams.
• Raise performance and engagement on business pages; enhance how ads and organic results work together on the SERP (with Adaptive SERP and relevance partners).
• Build trusted partnerships with Search Quality, Yelp Assistant, and Ads/ML teams where consumer entry points, monetization, and relevance intersect.
• Foster and build a fun, diverse, and inclusive culture that reflects Yelp’s values.

Qualifications

• You are a thoughtful, strategic product leader. You plan 12-24 months out, mentoring and developing PMs into better product thinkers, and empowering your team to succeed autonomously.
• You bring deep, hands-on experience with advertising products — not just familiarity, but the kind of understanding that comes from having lived the trade-offs.
• You care deeply about design and user experience and not just whether ads perform, but whether they belong on the page.
• You’re experienced with revenue-generating products backed by clear business metrics, and you actively collaborate with finance and revenue partners.
• You have proven ability to lead large cross-functional initiatives across engineering, design, data science, and go-to-market and communicate effectively at the executive level.
• Familiarity with consumer marketplaces or local discovery and how search UX and ads interact with organic results is strongly preferred.
• You have a track record of building and developing PM teams and encourage continuous learning and knowledge seeking.
• A Bachelor’s Degree or an equivalent work experience is required.

Benefits

• Compensation range for this role is between $211,000 and $346,000 based on experience.
• You may also be offered a bonus, restricted stock units, and benefits.
• This opportunity has the option to be fully remote in all locations across the US.

Closing

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.