[Hiring] Director, E-Commerce & CRO @AG1

Role Description

AG1 is seeking a data-driven and customer-obsessed Director, E-Commerce to own the strategy, roadmap, and evolution of our website and digital shopping experience. This leader will serve as the business owner for the AG1 e-commerce experience — defining what we build, why we build it, and how each feature contributes to customer conversion, subscription growth, and long-term value.

In close partnership with UX/UI, Engineering, Retention, Acquisition, and Brand, this role will translate customer insights, behavioral trends, and business priorities into a clear product roadmap that elevates the site experience and drives measurable business outcomes.

This is the strategic counterpart to the design and development teams — ensuring our site evolves not just with great UX/UI, but with a clear growth strategy, experimentation plan, and evidence-based feature development.

What You'll Do

• Own the e-commerce product vision and roadmap, ensuring every site feature drives measurable business impact across conversion, subscription adoption, average order value, and customer lifetime value.
• Use customer insights, behavioral data, analytics, and experimentation to identify friction points and design opportunities across the end-to-end shopping and subscription flow.
• Translate insights into feature requirements, business cases, and prioritization frameworks, ensuring clarity on what should be built and why.
• Drive a rigorous experimentation and optimization agenda, including A/B testing, multivariate testing, and AI-enabled personalization, owning hypotheses, KPIs, and measurement frameworks to continuously improve conversion, retention, and customer lifetime value.
• Leverage modern experimentation platforms, AI-powered analytics, and personalization tools to identify opportunities, accelerate learning cycles, and improve decision-making across the digital shopping experience.
• Evaluate and implement emerging technologies, including AI-driven tools, to enhance site performance, personalization, automation, and customer experience.
• Partner closely with UX/UI, Engineering, and CX to deliver high-quality, conversion-optimized experiences that reflect the brand of AG1 and deepen customer trust.
• Collaborate with Retention, Lifecycle Marketing, and Product to ensure the subscription experience is seamless and supports habit formation and long-term customer value.
• Use advanced analytics, testing frameworks, and AI-assisted insights to continuously optimize site performance, subscription flows, and customer journeys.
• Stay ahead of digital commerce trends, AI-driven product capabilities, customer behavior shifts, and competitive benchmarks to inform future enhancements.
• Own site performance reporting, insights, and ongoing optimization priorities.
• Advocate for the voice of the customer and ensure our digital storefront reflects clarity, credibility, and ease of use.

Qualifications

• 8+ years of e-commerce product management or digital product leadership (DTC or Subscription experience strongly preferred).
• Proven success driving conversion, subscription adoption, and optimized digital shopping experiences.
• Strong analytical and strategic skills — able to turn data into decisions and customer insights into compelling product requirements.
• Deep understanding of experimentation frameworks, including A/B testing, multivariate testing, and data-driven optimization, with experience using modern analytics, personalization, and AI-enabled tools to drive performance.
• Experience leveraging AI-powered tools, automation, or advanced analytics to improve digital product performance, personalization, or customer experience.
• Exceptional cross-functional leadership and communication skills.
• Ability to influence without authority and create alignment across design, engineering, growth, and brand teams.
• A passion for optimizing customer experience and creating high-performing digital experiences.

Benefits

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
• All other benefits and insurances as required by law, based on your specific country of residence.