[Hiring] Director, Digital Product Management @Herbalife

Role Description

The Director, Digital Product Development leads the strategy, roadmap, and ongoing development of Herbalife’s enterprise digital publishing products, including Marketing Pages / Marketing Page Builder, Enterprise Content Management System (CMS), and Enterprise Digital Asset Management (DAM). This leader is responsible for building a connected publishing ecosystem that enables teams to create, run, discover, localize, and publish content and digital assets efficiently across markets and channels. The role combines strategic product leadership with hands-on oversight of discovery, prioritization, delivery, adoption, and continuous improvement—making publishing tools easier to use while strengthening consistency, governance, and scalability.

Working closely with Marketing, Content Operations, regional business teams, Product Design, Engineering, and enterprise partners, the Director translates business needs and publisher workflows into intuitive, reusable capabilities. The role leads the products and workflows that support publishing, while Marketing and designated business stakeholders retain responsibility for content strategy, promotional messaging, and publication approvals. The Director also advances AI-enabled publishing and enterprise AI enablement: integrating responsible AI capabilities into authoring and asset workflows while ensuring approved content and assets are structured, discoverable, and accessible to authorized AI-powered experiences.

Qualifications

• 10+ years of experience in digital product management or development, including leadership of enterprise publishing, content management, digital asset management, marketing technology, or closely related platforms.
• Experience owning a product portfolio or complex platform roadmap, from discovery and prioritization through launch, adoption, and optimization.
• Experience leading and developing product managers and coordinating cross-functional teams.
• Solid understanding of content publishing workflows, structured content, digital asset lifecycles, metadata, taxonomy, permissions, localization, and approval processes.
• Ability to translate complex business and operational needs into intuitive product experiences and reusable platform capabilities.
• Experience partnering with Engineering on enterprise integrations, APIs, platform dependencies, and technical trade-offs.
• Practical understanding of AI-enabled content and asset workflows, including their limitations, evaluation needs, and human-review requirements.
• Strong analytical, communication, and stakeholder-management skills, including the ability to explain priorities and trade-offs to technical and nontechnical audiences.
• Experience applying user research, product analytics, and measurable outcomes to guide product decisions.

Requirements

• Define and communicate a cohesive product vision, strategy, and roadmap for Marketing Pages / Marketing Page Builder, Enterprise CMS, and Enterprise DAM.
• Manage these products as a connected portfolio, aligning page creation, structured content, asset management, and publishing workflows to shared business outcomes.
• Translate enterprise priorities, market needs, user research, and performance insights into clear investment decisions and prioritized product opportunities.
• Balance near-term delivery with long-term platform modernization, scalability, usability, and operational sustainability.
• Establish measurable objectives and communicate progress, dependencies, risks, and trade-offs to leadership and cross-functional stakeholders.
• Lead the development of intuitive, self-service capabilities that enable distributors to create, personalize, publish, and maintain marketing pages.
• Partner with Product Design and Engineering to deliver reusable templates, components, and guided authoring experiences.
• Simplify distributor workflows for page setup, content and asset selection, personalization, preview, publishing, sharing, and ongoing updates.
• Enable distributors to tailor their pages to their businesses and audiences within appropriate brand, content, and publishing controls.
• Integrate AI-assisted page creation and personalization to help distributors build effective pages more easily.
• Partner with Marketing, Content Operations, regional business teams, and analytics teams to improve distributor adoption, ease of use, page engagement, and measurable outcomes.
• Lead the product direction for enterprise content authoring, management, and delivery.
• Partner with business and technical teams to evolve structured content models, taxonomy, metadata, versioning, and content lifecycle capabilities.
• Improve global-to-local workflows, including content inheritance, translation, localization, market variations, and retirement.
• Define product requirements for permissions, approvals, auditability, and publishing controls.
• Lead the product strategy for handling, discovering, sharing, and distributing digital assets across enterprise teams and digital channels.
• Improve asset ingestion, metadata management, search, version control, renditions, and reuse.
• Enable workflows that support asset ownership, usage rights, expiration, localization, and lifecycle management.
• Identify, prioritize, and deliver AI capabilities that address relevant publishing needs.
• Embed AI assistance into existing workflows with clear review, approval, and accountability.
• Establish requirements for content provenance, approval status, permissions, usage rights, and freshness.
• Evaluate AI capabilities against quality, usability, cost, and measurable productivity outcomes.
• Enable teams to adopt AI-supported workflows through guidance, training, and continuous feedback.
• Lead discovery with publishers, marketers, content managers, asset managers, and regional teams.
• Guide product teams in developing clear problem statements, requirements, priorities, acceptance criteria, and release plans.
• Coordinate cross-product dependencies and integrations while maintaining clear ownership and delivery accountability.
• Use research, analytics, testing, and operational feedback to improve product usability, quality, and performance.
• Lead, coach, and develop a team of 1–3 direct reports.
• Establish clear product ownership and effective working practices across the publishing portfolio.
• Build strong partnerships with Marketing, regional teams, Product Design, Engineering, enterprise AI, analytics, and relevant governance functions.
• Lead adoption and change-management efforts, including rollout planning, enablement materials, training, and feedback channels.
• Partner with Engineering, Procurement, and business partners on vendor evaluation, platform investment, and build-versus-buy recommendations.

Benefits

• Group Health Programs including Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP).
• Other Voluntary Benefit Programs including a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance.
• Paid time off including Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave, and time off for voting.