[Hiring] AI Product Builder @Formula

Role Description

Formula grows through performance marketing, and the marketing stack behind that growth is built in-house. You’ll find the Marketing and Growth problems worth solving and take them to working products, from the first team interview to production.

Qualifications

• Experience inside marketing: familiar with ad platforms, creatives, funnels, and attribution.
• A product person who speaks in problems and outcomes, framing roadmap items as bets on metrics.
• An AI builder, self-directed, with recent experience building something alone using Claude Code, Cursor, or LLM APIs.
• Data fluency: ability to pull numbers (SQL, Amplitude or similar), read retention curves, and design clean experiments.

Requirements

• Practical martech, performance, or growth marketing experience; experience with ad platforms and their APIs.
• Product experience in Marketing B2B SaaS or in-house martech teams: validated problems and measured impact.
• 5+ years in product and/or engineering, with hands-on experience building production services.
• Daily use of AI-assisted coding (Claude Code, Cursor, Codex or similar) to ship solutions, not just prototypes.
• Full-cycle autonomy: discovery → design → build → launch → measure, with minimal direction.

Nice to Have

• Experience at mobile app publishers (consumer subscriptions with high-volume user acquisition).
• Meta Marketing API and Google Ads API experience.
• LLM pipelines on data: classification, tagging, enrichment.
• Node.js/TypeScript or Python; deployment on Railway or similar.

Benefits

• Inspiring Mission: Help users live longer, healthier lives through innovative products.
• Impact: Directly influence company growth with minimal bureaucracy.
• Attractive Compensation: Competitive salary and comprehensive benefits package.
• Work-Life Balance: Flexible working hours.
• Professional Development: Tuition reimbursement.
• Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET.
• Health insurance, gym membership reimbursement, home office support.
• A profitable company: 8 years old, no runway anxiety. Your bets are judged on results, not on the next round.