Role Description
ResponsiveAds is currently looking for an Ad Format & Template Product Management Lead responsible for defining, building, and scaling the companyβs ad format and creative template ecosystem. This role sits at the intersection of our Creative Studio 4 Product, Innovation and Creative Services, Account Management, and the cross-platform AI-driven ad tech executions. You will own how our advertiser and publisher partners create, customize, and deploy high-performing responsive ad experiences.
-
Hands-on format and template product management; concepts, specs, product marketing, user guides and various template GTM.
-
Defines and builds scalable, high-performing ad formats across display, native, and CTV environments.
-
Partners with design, development, and production teams to bring template specs and features to market.
-
Improves usability and workflow efficiency for advertisers and publishers creating responsive ads.
-
Ensures templates are flexible, customizable, and compatible with industry standards and platforms.
-
Drives innovation in dynamic, data-driven creative and modular design systems.
-
Develops Agentic solutions for text direction set-up and execution; including streamlining automated production processes to enable faster, more efficient ad creation at scale.
Qualifications
-
5 years of experience in product management building HTML5 Interactive and animated ads.
-
3 years in the Advertising industry with deep understanding of digital advertising ecosystems (display, native, CTV, programmatic).
-
1+ years of hands-on ad production and development experience with backend applications, services databases, and data systems from AWS (Redshift), Google Cloud, MongoDB, SQL.
-
Proven strong product management expertise, including roadmap planning, prioritization, and cross-functional execution.
-
Experience with creative tooling, design systems, or template-based product environments.
-
Specification and presentation skills including demonstrable math and number presentation.
Requirements
-
Excellent debugging and troubleshooting skills.
-
Strong consistency and attention to detail.
-
Developing JavaScript architectures that promote reuse, readability, and best-practice coding standards.
-
Excellent communication and organizational skills.
-
Enjoys a virtual, global team environment.
-
Interested in joining a small founder team.
Benefits
-
A strong commitment to work-life balance. We provide flexible work and vacation time.
-
Generous paid time off and flexible work-from-home policies.
-
Offer the ability to take educational courses and support your continuous learning.
-
Continuous merit-based pay increases.
-
Stipend paid parental family leave policies to support you during major life events.