[Hiring] Website Growth Strategist @Demandflow

Role Description

Help ambitious B2B brands get more from their websites. You’ll set the growth plan across search, AI answers and conversion, then see it through with our team and the client’s, growing the right traffic and turning more of it into pipeline.

It’s a role for a broad-thinking, growth-minded marketer who loves to experiment and can get people excited about new ideas, AI search above all. You’ll lead each client’s growth conversation yourself, report to the CEO and help shape what growth looks like at Demandflow as search and AI answers change.

Success looks like clients hitting the growth goals we agreed with them, growth clients who stay with us and work delivered within the time each client has bought. Your bonus is built on exactly that.

What you’ll do

• Set a growth direction that matters
• Understand each client’s business, market, buyers and wider marketing. Agree where search, AI answers and conversion can do most for their pipeline, then turn it into a clear plan with the outcomes it’s aiming for.
• Turn more interest into enquiries
• Find where visitors hesitate or drop off, then set up A/B tests with a clear hypothesis and a fair test. Work with designers and developers on the improvements, read the results honestly and choose the next move on the evidence, even when the right answer for the client is less work for us.
• Improve discovery in search and AI
• Plan and run SEO and AEO campaigns that grow the right visibility in search and AI answers. Research search intent and competitors, test new approaches and brief our technical team on the technical SEO and build work through the Project Lead.
• Partner the client on growth
• Lead the client’s growth conversation without the CEO in the room. Get them bought into new ideas, report results against the goals they care about with the evidence behind every recommendation, and brief the copywriter and the wider team so the work keeps moving until it’s live.

Qualifications

• A broad-thinking, growth-minded B2B marketer: you understand how buyers find and choose a supplier, and where a website fits with campaigns, positioning and pipeline.
• Strong SEO and AEO strategy, with evidence of growing relevant organic traffic or AI visibility and contributing to business outcomes.
• Practical AEO/GEO experience through research, audits or experiments. You can explain what you learned and the limits of the evidence.
• Hands-on A/B testing for conversion: a clear hypothesis, a fair test and an honest read of the result.
• An experimental mindset: you want to try new things, understand what each experiment could change and can run several campaigns at once.
• Experience with GA4, Google Search Console and behavioural analytics, turning data into recommendations while explaining its limits.
• Client-facing strategic experience with senior stakeholders, and the confidence to get people bought into ideas. Agency experience is strongly preferred, and you can prioritise work across several accounts.
• Practical AI use in research and analysis, with findings checked against evidence and your own judgement guiding recommendations.
• Fluent English and excellent written and verbal communication, making complex findings clear to people outside your discipline.

Useful additional experience

• Working with B2B SaaS, technology or high-growth companies.
• Webflow and experimentation or A/B testing tools.
• Ahrefs, Semrush, Screaming Frog, Hotjar or Microsoft Clarity.
• Content strategy or paid acquisition, including the relationship between campaigns and landing pages.
• Enough technical SEO knowledge to brief our technical team and check their work.