[Hiring] Webflow & SEO Specialist @Law Offices of Sabrina Li

Role Description

We are seeking a skilled Webflow & SEO Specialist to join our team on a part-time basis. The ideal candidate will have hands-on experience managing Webflow websites and a strong understanding of search optimization, including both traditional SEO and emerging AI-driven search (GEO) trends.

This role requires attention to detail, technical proficiency, and a proactive approach to improving website performance and visibility across both search engines and AI-powered discovery platforms.

In this position, you will work closely with the marketing team to maintain and optimize our website, enhance search rankings, and ensure our content is structured effectively for indexing, ranking, and AI-driven retrieval.

Qualifications

• Minimum 2 years of hands-on experience with Webflow, including site structure, CMS, and responsive design (required)
• Solid understanding of SEO fundamentals, including technical and on-page optimization
• Familiarity with Generative Engine Optimization (GEO) or experience structuring content for AI-driven search is strongly preferred
• Experience with tools such as Google Search Console, GA4, Ahrefs, or SEMrush
• Familiarity with schema markup and structured data implementation
• Understanding of content hierarchy, semantic structuring, and search intent
• Ability to analyze data and translate insights into actionable improvements
• Strong attention to detail and problem-solving skills
• Ability to manage multiple tasks and work independently in a remote environment
• Experience working with international or remote teams is a plus

Requirements

• Maintain and update the firm’s Webflow website, including landing pages, content updates, and technical fixes
• Optimize on-page SEO elements such as meta tags, headings, internal linking, and site structure
• Implement and refine schema markup and structured data to improve both traditional SEO and AI search visibility
• Support Generative Engine Optimization (GEO) by structuring content for AI-driven search, including clear hierarchy, semantic relevance, and extractable answers
• Monitor website performance using tools such as Google Search Console and GA4
• Identify technical, structural, and content-related SEO opportunities and recommend actionable improvements
• Conduct regular site audits to ensure optimal performance, speed, indexing, and crawlability
• Collaborate with the marketing team to align website content with campaign goals and search intent
• Stay current with SEO best practices, algorithm updates, and evolving AI search trends

Benefits

• Competitive compensation, commensurate with experience and technical expertise
• Performance-based bonuses tied to measurable improvements in website performance, search visibility, and optimization outcomes
• Flexible, fully remote work arrangement
• Opportunity for long-term collaboration and expanded responsibilities based on performance
• Exposure to a global team and the opportunity to work on both traditional SEO and emerging AI-driven search (GEO) strategies
• A dynamic environment where your ideas and recommendations directly impact digital growth and performance