[Hiring] Web Merchandiser @Activate Talent

Role Description

We’re helping our client find a Web Merchandiser to optimize the on-site shopping experience to drive conversion, average order value (AOV), and revenue. In this role, you will manage product merchandising, site updates, and campaign execution across Shopify while contributing to a best-in-class customer journey aligned with brand and performance goals.

• Own day-to-day site merchandising across Shopify, including homepage, collection pages, PDPs, and landing pages
• Execute product launches, promotions, and campaign updates on-site with speed and accuracy
• Optimize product assortment, categorization, and on-site search to improve discoverability
• Monitor site performance metrics (conversion rate, AOV, bounce rate) and implement data-driven improvements
• Collaborate with Marketing, Creative, and Growth teams to align on campaign strategies and execution
• Manage merchandising calendars and ensure timely updates for key campaigns and seasonal moments
• Conduct A/B testing on site layouts, product placements, and promotional strategies
• Ensure all site content is accurate, up-to-date, and aligned with brand guidelines
• Identify and implement UX/UI improvements to enhance the customer journey
• Troubleshoot site issues and coordinate with developers when needed

Qualifications

• 3+ years of experience in web merchandising, preferably in DTC or e-commerce
• Strong hands-on experience with Shopify (theme customization, product setup, collections, and apps)
• Deep understanding of on-site merchandising best practices and conversion optimization
• Experience working with analytics tools (e.g., Google Analytics, Shopify Analytics)
• Strong attention to detail and ability to manage multiple updates simultaneously
• Excellent organizational and project management skills
• Fluent in English (written and verbal)

Requirements

• Experience in beauty, skincare, or CPG brands
• Background in CRO (conversion rate optimization) and A/B testing tools
• Familiarity with personalization tools and on-site recommendation engines
• Experience working in high-growth, fast-paced environments
• Familiarity with HTML/CSS is a plus