[Hiring] Web Experience and Operations Manager @Energy Exemplar

Role Description

We are seeking a Web Experience and Operations Manager to serve as the end-to-end owner of Energy Exemplar’s website as a critical marketing and business channel. This role is responsible for ensuring the website is optimized to support business goals, including demand generation, brand positioning, and user experience.

• Proactively identify opportunities for improvement, prioritize and manage web initiatives, and make strategic recommendations based on performance data, evolving search trends (including AI-driven search), and company priorities.
• Partner cross-functionally with Marketing, Product, Sales, HR, and executive stakeholders to ensure the website reflects company strategy and delivers measurable impact.

Qualifications

• Strong understanding of web design, development, and best practices.
• Experience with content management systems (CMS), such as HubSpot.
• Experience leveraging HubSpot CMS capabilities (e.g., HubDB, HubL) to enable scalable, structured, and dynamically generated website content.
• Proficiency in HTML, CSS, and JavaScript.
• Demonstrated experience with SEO and working knowledge of AI-driven search paradigms (AEO/GEO), including structured data implementation.
• Experience with web analytics tools, such as Google Analytics, Google Search Console, HotJar, Semrush, Screaming Frog, and Looker Studio.
• Strong problem-solving and troubleshooting skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Bachelor's degree in a related field (e.g., web development, information technology, marketing) or equivalent experience.
• Experience owning and optimizing a website as a business-critical channel.
• Demonstrated ability to make strategic, data-driven recommendations.
• Strong project management and prioritization skills.
• Experience implementing structured data (schema markup).
• Experience working cross-functionally and interfacing with senior stakeholders.
• Demonstrated ability to operate autonomously and make sound decisions independently.

Requirements

• Operate as a self-directed owner of the website, proactively identifying opportunities and driving improvements with minimal oversight.
• Own the website roadmap, aligning priorities with business goals and strategy.
• Continuously evaluate website performance, structure, and user experience to identify issues and opportunities for improvement.
• Make data-driven recommendations to improve conversion, engagement, and user journeys.
• Own search intelligence, including keyword and prompt research across traditional and AI-driven search (SEO, AEO, GEO), translating insights into actionable recommendations that guide content development.
• Establish and maintain templates, frameworks, and best practices to enable content teams to create search-optimized, high-performing content.
• Track and analyze website performance metrics to inform optimization decisions.
• Monitor and improve website visibility across both traditional search results and AI-generated answers.
• Implement technical SEO best practices, including site architecture.
• Monitor and troubleshoot website functionality and performance.
• Ensure the reliability, security, and performance of the website, coordinating with internal teams and external vendors as needed.
• Oversee website hosting, domain management, and infrastructure considerations, ensuring alignment with business needs and best practices.
• Maintain website health, including software, plugin, and theme updates, backups, and data integrity.
• Proactively identify and resolve errors, broken experiences, and performance issues.
• Oversee CMS management (e.g., HubSpot), including governance, page creation, and updates.
• Implement and maintain structured data (schema markup) to improve search visibility and support inclusion in AI-generated results.
• Establish and enforce website governance standards, ensuring consistency, quality, and alignment across all updates.
• Evaluate and improve user journeys, page structure, and site navigation to support conversion and engagement goals.
• Ensure fast loading times and a smooth user experience.
• Ensure the website meets accessibility standards (WCAG), proactively identifying and remediating gaps.
• Manage the website backlog and prioritize initiatives based on business impact.
• Define project scopes, timelines, and success metrics.
• Coordinate cross-functional stakeholders and ensure timely execution.
• Lead major web initiatives (e.g., redesigns, structural updates, migrations).
• Balance competing requests and push back when needed based on priorities.
• Own delivery of web initiatives end-to-end, ensuring timelines, quality, and business outcomes are met.
• Serve as the primary point of contact for all website-related initiatives.
• Interface with stakeholders across Marketing, Product, Sales, HR, and Leadership.
• Translate business needs into web requirements and recommendations.
• Confidently communicate recommendations and trade-offs, including to senior stakeholders.

Benefits

• Energy Exemplar is proud to be an equal opportunity employer.
• We celebrate diversity and are committed to creating an inclusive environment for all team members.
• We welcome applications from people of all backgrounds, experiences, identities, and abilities.
• Please let us know if you require accommodations at any stage of the recruitment process.