[Hiring] Web Content & SEO Specialist @The Vomela Companies

Role Description

As a Web Content & Optimization Specialist, you are a hands-on digital professional with a passion for great content, strong search performance, and continuously improving the online experience for our buyers. You combine content discipline with an analytical mindset to manage our global website in WordPress, drive organic traffic, and convert more visitors into pipeline.

You are responsible for the day-to-day management and ongoing optimization of our B2B manufacturing/fabrication website, owning everything from maintaining our large digital product catalog to SEO execution, AI optimization (AIO), conversion rate growth, and UX improvements. You report directly to the Senior Digital Marketing Manager and work closely with web developers and our international Marketing Managers to align on localized priorities and ensure our site serves audiences across all markets.

Qualifications

• 2 - 5 years of experience in web content management, digital marketing, or a closely related role, preferably in a B2B environment.
• Hands-on WordPress experience - comfortable managing pages, plugins, and content updates.
• Solid working knowledge of on-page and technical SEO: keyword research, metadata optimization, internal linking, and structured data.
• Demonstrated experience in conversion rate optimization (CRO) with a focus on measurable growth: A/B testing, landing page optimization, and form improvement.
• Familiarity with AI Optimization: structuring content to perform in AI-driven search and featured snippets.
• Proficiency with web analytics platform, Google Analytics 4, with the ability to translate data into actionable recommendations.
• Strong written communication skills and the ability to collaborate effectively across global, cross-functional teams.
• A genuine commitment to staying current on the latest digital technologies, web trends, and evolving best practices: SEO, AIO, CMS, UX, and beyond.

Requirements

• Strong attention to detail, content quality, and brand consistency.
• Copywriting skills - ability to write or meaningfully edit web copy for product pages, landing pages, and CTAs.
• Experience with B2B manufacturing/fabrication or complex product environments.
• Basic familiarity with HTML/CSS - enough to troubleshoot WordPress issues and communicate clearly with developers.
• Experience connecting web forms to marketing automation platforms, particularly Salesforce Marketing Cloud.

Benefits

• Real scope and ownership. This is not a coordinator role. You will own the site and be accountable for its performance.
• A global team that moves fast and trusts you to make decisions.
• Work that matters. Our website is a primary sales channel for a company with sophisticated enterprise clients.
• A lean, collaborative marketing team where your work is visible and your impact is measurable.