[Hiring] VP of Marketing @Bucketlist Rewards

Role Description

This position is a 12-month maternity leave contract, with the possibility of extension based on organizational needs and performance. The ideal start date is June 1, 2026.

As VP of Marketing, you will hold a pivotal role at the core of our organization, reporting directly to the COO. Bucketlist is at a pivotal growth stage, and marketing is the engine. Your primary responsibilities will be to drive lead and demand generation while shaping and implementing the overall marketing strategy. This role demands a blend of visionary thinking and practical execution, leveraging your expertise in B2B SaaS marketing to propel our company forward.

• Own the pipeline strategy—leading the full demand generation function, the SDR team, and the partnership go-to-market strategy in close collaboration with the Partnerships team.
• Work closely with sales, customer success, partnerships, and product teams to spearhead marketing efforts.
• Elevate what’s working, fix what isn’t, and build the systems and talent needed to take Bucketlist to its next ARR milestone.
• Set the marketing targets, own the SDR function, and co-own the partner GTM strategy—accountable for the full pipeline number across both motions.

Qualifications

• Experience leading high performance teams.
• Proven success in mid-market and enterprise B2B SaaS marketing working with sales and owning ICP-focused lead generation targets.
• Established demand gen playbook for growing a B2B SaaS business.
• Strong understanding of SaaS business models, key metrics, and strategies to influence them.
• Experience with product marketing, positioning, and executing new product launches.
• 10+ years of marketing experience, 5+ years of management experience.

Requirements

• Experimentation and iterative growth through testing and optimization is second nature.
• Understanding of the importance of constant communication and alignment between product, marketing, and sales.
• Ability to roll up your sleeves, immerse yourself in the details, and execute campaigns.

Benefits

• Growth Opportunities: Join a growing company where you’ll be part of a high performing team with lots of potential.
• Remote Work: 100% remote position open to anyone residing and able to work in Canada.
• Wellness Days: Flexible paid time off to fit individual needs.
• Comprehensive benefits package: Includes health, dental, vision care, EFAP, and more.
• Annual Bucketlist Benefit: An additional paid day off and $$ to spend to help check items off your own bucket list!
• Rewards and Recognition: Support for achieving both career and personal goals.