[Hiring] VP of Growth @Breakmark

Role Description

The VP of Growth will own how the company acquires, converts, and retains customers, building a genuinely AI-native growth organization within a physical infrastructure business.

• Reporting to the COO.
• Define what the brand stands for and why households or small businesses should switch.
• Ensure the brand message resonates across all platforms.
• Build a scalable growth system and efficiently grow a pipeline.
• Transition from field-heavy to primarily digital while retaining the human touch.

What You'll Own

• Product Marketing:
  • Own positioning, messaging, and value proposition across all segments, cities, and countries.
  • Drive pricing and packaging strategy.
  • Design go-to-market plans for new offerings and expansions.
  • Translate customer insight into actionable positioning for the commercial organization.
  • Own the B2B and SMB narrative and roadmap alongside consumer strategy.
• AI-Native Growth:
  • Lead the transition to a digital-first, AI-powered acquisition engine.
  • Define and build AI-native capabilities for segmentation, acquisition, and retention.
  • Own the full acquisition funnel, setting and managing CAC, conversion, and payback targets.
  • Define metrics and accountability structure for growth performance.
• Commercial Direction and Enablement:
  • Set strategic direction for sales and enablement across core markets.
  • Own the roadmap from field-heavy to digital-first.
  • Connect marketing, sales, and customer experience.
• Brand and Retention:
  • Own the brand as the company scales.
  • Drive retention and churn strategy in partnership with customer experience.
  • Orchestrate customer marketing: onboarding, upsell, advocacy, and referral.
• Team and Operating Rhythm:
  • Inherit a marketing, brand, and sales organization and raise its ceiling.
  • Own the operating rhythm: planning, budget ownership, and performance management.

Qualifications

• 10+ years in growth or product marketing, at least 5 leading a team.
• Deep product marketing expertise: owned positioning, pricing/packaging, and go-to-market launches.
• Experience in high-volume B2C categories: subscription, telco, utilities, fintech, or retail.
• Experience carrying a revenue or CAC number, with close collaboration with sales teams.
• Built AI-powered growth systems: automated funnels, predictive models, intelligent segmentation.
• Strong analytical skills — comfortable with funnel data and explaining CAC/LTV with numbers.
• Fluent Spanish and professional English; LatAm-based and bicultural preferred.
• Comfortable being hands-on at the leadership level.

Requirements

• Not looking for a CMO focused mostly on brand; this role requires commercial depth.
• Not seeking someone to manage AI vendors instead of building AI capability in-house.
• Not looking for someone needing a stable, well-defined playbook.
• Not exclusive experience in mature markets with established digital acquisition infrastructure.

Why This Role

• Join a business with real traction and real customers.
• Genuine scope: marketing, commercial direction, pricing, and brand all under one leader.
• Structured handover and onboarding with the outgoing growth leader.
• Direct line to the executive team, with the ability to shape strategy.