[Hiring] VP of Go To Market Strategy @Insider One

Role Description

The VP of GTM Strategy & Market Intelligence is a senior executive role responsible for architecting Insider’s global go-to-market strategy and driving scalable revenue growth across regions. Reporting directly to the CRO, this role plays a critical part in aligning cross-functional teams around key growth initiatives, unlocking market opportunities, and enabling data-driven decision making at the highest level. With a deep focus on funnel performance, strategic initiatives, and market trends, this leader will shape how Insider brings its innovation to market.

What You Will Do

• Own Insider’s global Go-to-Market Strategy.
• Architect and lead global GTM strategies—from awareness to close—to maximize market opportunity.
• Accountable for revenue delta and pipeline growth, measured through ROI of GTM initiatives, funnel conversion improvements, and win rates.
• Partner closely with regional revenue teams to analyze funnel performance and implement optimization strategies tailored to audience, segment, and motion.
• Build a cross-functional “GTM engine” to continuously equip sales, solutions consultants, and partner teams with the insights and tools to win across 26 regional offices.
• Drive strategic alignment across marketing, product, enablement, and revenue operations—ensuring seamless execution of launch plans, positioning updates, and competitor battle cards.
• Translate insights into decision-ready assets and impactful GTM narratives that resonate with buyers and influence strategy.
• Own and optimize pipeline acceleration initiatives; identify systemic blockers, design experiments, and implement solutions at scale.
• Design and lead strategic “revenue sprints” to respond to market shifts, or key expansion opportunities.
• Bring engineering mindset to GTM operations: instrument workflows, measure impact, and apply iterative improvements.
• Collaborate with Product and AI teams to infuse technical innovation into GTM messaging and market education.
• Regularly present findings, frameworks, and impact metrics to executive C-level leadership; contribute to board-level strategic conversations.

Qualifications

• 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies.
• 7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models.
• Deep knowledge of the AI landscape and how it impacts go-to-market motions, pipeline optimization, and product marketing.
• Demonstrated success in designing and executing scalable GTM programs with measurable impact on pipeline and revenue growth.
• Proven track record in initiatives that materially increase win rates and reduce sales cycle times.
• Strong analytical thinking; able to break down complex problems into systems and frameworks (engineering-minded approach).
• Exceptional cross-functional leadership—experience aligning sales, marketing, product, and customer success toward common GTM goals.
• Experienced in building enablement playbooks, launch frameworks, and product education loops that stick.
• Excellent communication and stakeholder management skills; comfortable presenting to C-level audiences.
• Self-starter with a bias toward execution, able to operate with minimal guidance and thrive in ambiguity.
• Global perspective with experience working across regions and functions.

Benefits

• Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
• Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
• Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
• Help build the team you want to work with and enjoy rewarding referral bonuses.
• Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
• From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
• Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.