[Hiring] VP, Marketing Strategy @CNX

Role Description

We invite you to join our team as Vice President of Marketing Strategy. In this pivotal role, you will be responsible for shaping and executing marketing strategies that enhance our brand identity and foster business growth. Leveraging your creative acumen and strong analytical abilities, you will transform marketing insights into actionable strategies. Your focus will be on developing integrated marketing plans and orchestrating initiatives to strengthen our brand presence and create impactful experiences that engage our clients.

• Set the integrated marketing strategy and direction, ensuring clear priorities and alignment to corporate objectives and market opportunities.
• Influence senior stakeholders with market, competitive, and customer insights to shape long-term marketing direction and decision-making.
• Ensure cross-channel campaigns are cohesive, strategically grounded, and deliver measurable business impact.
• Lead annual and quarterly integrated planning (goals, audience strategy, channel mix, campaign calendar, budgets, and KPI framework).
• Establish governance and operating rhythms that drive clarity, alignment, and accountability across teams and stakeholders.
• Translate strategy and insights into actionable roadmaps, briefs, and go-to-market plans.
• Oversee end-to-end cross-channel campaign development and delivery—from briefing and concept through production, launch, optimization, and post-campaign learning.
• Partner with creative, brand, digital, product, comms, sales, and agencies to ensure campaigns are consistent, on time, and outcome-driven.
• Drive performance optimization across the lifecycle of campaigns using data, testing, and structured learnings.
• Work closely with executive leadership, stakeholders, and external partners to align marketing strategy with business goals.
• Build and maintain strong relationships with media, agencies, and industry influencers to amplify impact and effectiveness.
• Champion agile, innovative, and experimental campaign approaches—testing new ideas, channels, and formats with disciplined learning loops.
• Scale what works through rigorous measurement and optimization, maintaining a consistent focus on ROI and business outcomes over activity.
• Lead and develop a high-performing Strategic/Integrated Marketing team within the broader marketing function.
• Build a culture of clarity, accountability, collaboration, and continuous improvement; coaching team members to expand scope, confidence, and craft.
• Ensure the team is set up to deliver high-quality strategy, planning, and execution through effective prioritization and ways of working.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.
• Demonstrated senior-level leadership in strategic/integrated marketing, with a track record of shaping strategy, influencing executive stakeholders, and delivering meaningful business outcomes.
• Proven ability to translate strategy into concrete plans and execute integrated campaigns across channels with strong measurement discipline.
• Strong commercial acumen, including comfort managing budgets, making investment trade-offs, and prioritizing work based on ROI.
• Exceptional communication, storytelling, and stakeholder-management skills, with confidence operating at executive level.
• Agency and/or strategy consulting background strongly preferred, reflecting the strategic rigor and structured thinking required for this role.

Location

UK, Work at Home, GB

Time Type

Full time