[Hiring] VP Marketing @Employment Hero

Role Description

You’ll own the ANZ marketing function end-to-end: strategy, brand, PR, growth, content, and performance. That means accountability for regional ARR, not just campaign execution.

You will drive the establishment of the Employment Operating System category, with both B2B (business leaders and intermediaries) and B2C (job seekers and employees), increasing our velocity towards our Big Hairy Audacious Goal (BHAG).

The two things that define this role above everything else:

• A genuine obsession with data (the messy, incomplete kind)
• A clear mandate to rebuild how we operate using AI-native tooling

What you’ll own:

• Strategy Development: Develop and implement comprehensive marketing strategies that align with the company’s goals in the ANZ.
• Team Leadership: Our cross-functional OKR squads will iterate daily, so we need an agile leader that can remove roadblocks whilst ensuring the team is always focused on the areas that will drive the most velocity.
• Analytics and Reporting: Monitor, analyse, and report on the performance of the squad, identify areas for improvement and share our progress with the business.
• Trend Analysis: Stay up-to-date with trends, tools, and best practices to ensure our strategies are innovative and effective.
• Collaboration: Work closely with the wider marketing team and other stakeholders to ensure alignment across the business, including with the Executive Leadership Team.
• Execution: Own the plan, ensuring the entire squad executes effectively and efficiently across all streams, including PR, paid media, SEO, CRM, content and other channels.
• Customer Insights: Connect with our customers (B2B and B2C) to gather customer insights and feedback to inform product development and other improvements.

Qualifications

• Proven track record in leading and executing marketing teams in an agency or in-house agency marketing/media environment.
• Experience in high-paced marketing environments, including leadership experience.
• Extensive experience in earned media, brand media, performance media, GEO/SEO, CRM, and website CRO.
• Proficiency in using marketing tools and platforms, including Google Ads, LinkedIn Ads, Meta Ads Manager, Salesforce, Braze, and Marketo.
• An AI-first mindset, both in driving efficient day-to-day operations and optimising our customer proposition.
• Advanced analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong understanding of market trends, consumer behaviour, and competitive landscape.
• Highly motivated, results-oriented, and proactive in driving initiatives to success.
• Strong organisational skills with a keen attention to detail.
• Adaptability and resilience in handling changing priorities.

Benefits

• You will work remotely, with the flexibility to own your time and impact.
• You will access cutting-edge tools to amplify your work, knowledge and outputs.
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life.
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies.
• You’ll also have access to a wide range of benefits that includes:
• A very generous parental leave policy
• Subsidised egg freezing (so you can make the choice that’s right for you, on your terms)
• A WFH office expense budget
• Outstanding learning & development opportunities
• Annual Global Gathering – so far we’ve been to Thailand, Vietnam, Bali, Dubai and are excited to meet in Gold Coast in Australia in September 2026.
• We’re AI-first, so you may meet some of our AI tools early in the process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience.