[Hiring] VP Marketing @Wedgewood Pharmacy

Role Description

We are seeking a VP, Marketing to join our team. In this role, you will help support our mission by ensuring high-quality execution of daily responsibilities, maintaining accuracy, and contributing to a collaborative environment focused on patient care and continuous improvement.

Wedgewood Pharmacy is seeking a strategic, results-oriented Vice President of Marketing to build and lead a high-impact marketing organization that accelerates sustainable revenue growth across patient-specific compounding and office-use products. This role will serve as a key member of the Commercial Leadership Team and will be responsible for developing and executing an integrated B2B and B2B2C marketing strategy in a highly regulated animal health environment. The VP, Marketing will create a scalable marketing engine that drives predictable, consistent growth in both sales focused and non-focus accounts.

The Basics

• Location: This is a remote position but must be able to commute to our Swedesboro, NJ office when needed.
• Job Type: Full Time
• Schedule: Mon-Fri
• Compensation: The base pay range for this position starts at $190K base plus an annual bonus commensurate with the individual's experience and qualifications.
• Benefits: eligible

Qualifications

• Bachelor’s degree or equivalent related work experience required; MBA preferred.
• Demonstrated experience building and managing product demand forecasts in collaboration with sales, finance, and operations.
• Proven ability to manage multi-million-dollar marketing and promotional budgets with accountability for ROI.
• 12+ years of progressive marketing experience, including senior leadership roles.
• Demonstrated success in B2B and B2B2C marketing environments.
• Proven ability to lead and scale high-performing marketing teams and lead and influence cross-functional teams and partner with Sales to enable frontline execution.
• Track record of building demand engines that drive growth without direct sales coverage.
• Deep understanding of lifecycle marketing, digital engagement, and omnichannel strategies.
• Experience operating in a regulated industry (pharma, animal health, healthcare, medical devices, or similar).
• Experience in animal health, veterinary, or adjacent healthcare markets is preferred.
• Familiarity with prescription-based or refill-driven business models and working with compounding pharmacies or customized therapeutics is a plus.

Requirements

• Accelerate growth of patient-specific compounding through increased refillable new prescriptions and prescription longevity.
• Build and operationalize a prescription management marketing system that drives adherence, refills, and lifetime value.
• Enable Sales and Corporate Accounts teams with plans, tools, materials, and insights that improve conversion and productivity.
• Develop a balanced strategy to optimize and sustain office-use compounded product sales.
• Establish data-driven, compliant marketing practices that scale.
• Own & execute the enterprise marketing strategy aligned to Wedgewood’s commercial growth priorities.
• Design a marketing engine that effectively reaches, converts, and retains customers beyond direct sales coverage.
• Drive predictable demand generation across digital, content, lifecycle, and omnichannel programs.
• Balance near-term revenue impact with long-term brand and customer equity.
• Builds & executes Wedgewood and Blue Rabbit brand/portfolio strategies, materials, messaging, tools & tactics.
• Lead marketing initiatives that drive growth in prescriptions and develop and scale prescription lifecycle programs.
• Partner with Business Intelligence and Digital Experience to measure script velocity, refill rates, and performance.
• Create a clear go-to-market and lifecycle strategy for office-use compounded products.
• Create a marketing calendar to optimize portfolio positioning, promotional cadence, and channel execution.
• Own marketing-driven product demand forecasts in partnership with operations, sales, finance, product, and business intelligence to support capacity planning, inventory management, and service-level performance.
• Partner with Finance to support budgeting, reforecasting, and variance analysis tied to revenue, gross margin, and contribution margin.
• Manage the marketing function’s promotional and operating expense budgets, ensuring disciplined investment, ROI measurement, and alignment to growth priorities.
• Demonstrate strong understanding of Wedgewood’s revenue models, and EBITDA impact, translating marketing investments into financial outcomes.
• Establish ROI frameworks to evaluate campaigns, channels, and programs based on revenue lift, margin impact, and customer lifetime value.
• Create and maintain Wedgewood product and technical knowledge.
• Develop and share market, customer, and industry knowledge.
• Monitor market conditions for changes that impact Wedgewood’s business.
• Continuously gather knowledge of competitors and how to effectively position Wedgewood’s solutions against them.
• Work in lockstep with Sales leadership, Corporate Accounts, and Inside Sales.
• Deliver sales-ready plans, messaging, tools, and campaigns that are practical and executable.
• Support account-based strategies for enterprise and multi-location customers.
• Build, lead, and mentor a team of both marketing leaders and individual contributors.
• Establish clear goals, operating rhythms, and performance metrics.

Benefits

• Competitive compensation and benefits.
• Opportunities for growth and career development.
• A supportive, team-first culture where your work matters.
• The ability to make a real impact on animal health every day.
• Medical, dental, vision and voluntary benefit coverages.
• Company Paid Life Insurance and disability coverage.
• 401(k) retirement plan with generous company contribution.
• Paid time off that increases every year.
• Tuition reimbursement opportunities.
• Strong internal promotion and career development programs.