[Hiring] VP Marketing @Co-Active Training Institute

Role Description

Co-Active is at a pivotal moment of evolution, and we’re looking for a VP of Marketing to help shape how our work reaches and resonates with the world. In this role, you will own Co-Active’s global go-to-market strategy and accelerate growth across our B2B and B2C segments. This leader will oversee:

• Positioning
• Messaging
• Demand generation
• Product marketing
• Partner/channel strategy
• Brand marketing
• Lifecycle marketing

You will have both Marketing & Sales roll up to you. This role is ideal for a marketing-forward GTM executive with:

• Experiential product development and product marketing experience
• Strong channel/partner expertise
• A track record of launching and scaling programs, services, or learning offerings

You will inform and help to shape product strategy and development as a critical partner who brings the voice of the customer into product decision-making and drives adoption. This leader will also help expand Co-Active’s ecosystem, growing our community of learners, certified practitioners, partners, and contributors, and deepening engagement across the full lifecycle of participation.

Key Responsibilities

• Manage & lead an integrated Sales & Marketing function consisting of several teams: Sales, Marketing, Partnerships and a marketing agency
• Build and own GTM strategy
• Define how marketing and sales work together across the full funnel (from acquisition through renewal and expansion)
• Lead an integrated commercial strategy across the full funnel from MQL → customer → renewal/expansion
• Lead Market Research and Competitive Analysis
• Drive campaigns, lead demand generation and launch a structured experimentation engine
• Shape pricing, promotions, packaging, and enterprise/team training offers
• Scale partnerships (universities, associations, enterprise L&D, international delivery partners) and build Co-Active’s ecosystem
• Lead Sales Enablement Process
• Improve forecast accuracy, funnel visibility, and operating cadence
• Partner with CEO and Chief of Staff on company strategy
• Collaborate with Product on audience insights, messaging, and learner needs

Qualifications

• 15+ years in B2B and B2C Enterprise marketing spanning demand gen, product marketing, brand, and lifecycle
• 5+ years owning GTM strategy
• Experience with ecosystem/platform brands and/or adult learning, online education, or professional development
• Strong at demand gen, experimentation, pricing, packaging, and audience insights
• Proven channel/partner marketing leadership experience
• Background in professional development, education, services, or elective online learning
• Strong track record launching and scaling programs/services, including pricing and packaging
• Data-driven operator comfortable building from zero to one and leading through change
• Strong executive presence with the ability to influence cross-functionally without authority
• Skilled collaborator with Sales on pipeline, forecasting, AI tools and market insights
• Experience in learning, courses, mission-driven consumer + enterprise businesses
• High bar for brand aesthetics, with experience significantly upleveling or rethinking a brand
• Strong communicator with a strategic, data-driven mindset

Co-Active Competencies

• Relational Leadership + Context: You build trust by making priorities, tradeoffs and decisions explicit. You create context so teams can own their work. You surface misalignment early instead of letting it slow execution.
• Evoke Transformation: You treat structures, processes, and ways of working as adaptable. You’re willing to change what’s no longer serving scale or clarity. You learn from what breaks and redesign accordingly.
• Quality of Work & Execution: Objectives are clear, owned, and tracked. Commitments translate into outcomes—not activity. Risks, dependencies, and tradeoffs are actively managed.
• Impact: Work moves the needle on company priorities. Teams and systems perform better because of your leadership. Decisions compound value over time.

Benefits

• Wellness Fridays, every other Friday off throughout the year!
• Flexible Fridays on the alternate Fridays, to limit recurring meetings
• Generous PTO and annual holidays
• You’ll work remotely from your home
• Medical, dental, vision plans available
• Monthly Wifi Stipend
• Employee Stock Ownership Plan
• 401k Retirement Plan
• Free Employee Registration Program for our very own CTI programs
• Parental leave

The compensation for this role will be $190,000 - $236,000, plus a 15% bonus for candidates in the United States. Compensation for candidates outside the U.S. will be location-adjusted based on market data.

We believe everyone has unique strengths to offer, so please apply, even if you don’t meet all the qualifications!