[Hiring] VP, Global Marketing @JLIConsulting
Feb 01, 2025 - JLIConsulting is hiring a remote VP, Global Marketing. đź’¸ Salary: unspecified. đź“ŤLocation: Canada.
Role Description
The Vice President, Global Marketing leads the development and execution of brand and communications strategies to promote our vision, engage deeply with our customers, reach new audiences, and drive business growth. This requires a balance of strategic vision and operational excellence, with a passion for customers who put reading at the centre of their lives.
- Support our global mission to make reading lives better
- Build a relevant and competitive brand platform, creative system, and compelling communications programs
- Model a learning-hungry culture, understanding customer needs and crafting solutions
- Evaluate an international challenger brand and create competitive product positioning
- Plan integrated marketing campaigns and engage audiences through product lifecycle communications
- Mentor and develop talented professionals in various marketing disciplines
- Identify opportunities to build a best in class, centre of excellence for brand marketing and communications
Qualifications
- 15+ years of experience in senior brand and/or marketing communications roles, preferably within ecommerce, consumer electronics and/or media/content industries
- Exceptional leadership, communication, and presentation skills
- A proven track record in building and establishing brands, setting strategy, and turning customer insights into compelling creative and campaigns
- Appetite and aptitude to work at pace and scale in a fast-evolving environment
- Ability to attract talent, build and motivate teams, and cultivate effective relationships with agency partners
- Ability to balance vision and passion with streamlined processes, execution and budget management
- A skilled collaborator that can convey complex ideas and plans clearly and persuasively
- Expertise in using analytics, KPIs, and market research to drive priorities and inform decisions
- Bachelor's Degree and/or relevant Post-graduate Diploma
- Both B2C and B2B experience ideal
- International experience an asset
Requirements
- Set the optimal team and external resource support structure and way of working to deliver on the brand and business targets
- Foster a culture of creativity, collaboration, and accountability
- Manage a global budget to deliver on territory-specific targets
- Optimize resource allocation and production investments to maximize ROI
- Manage the 360-marketing campaigns calendar
- Increase brand awareness and consideration
- Complete the new brand guidelines, imagery, photography style and writing guides
- Develop a clear messaging hierarchy that aligns product/service benefits with core motivations of booklovers
- Work closely with product, sales and marketing channel leads (B2B/B2C)
- Oversee media outreach, product PR and thought-leadership initiatives with agency partners
- Create a cadence of storytelling that elevates employer brand, CEO and executive profile
- Refine and grow influencer marketing programs
- Increase audience reach, follower bases and engagement in social
Company Description
A Canadian success story who builds cross-platform digital reading experiences on the international stage for both B2C and B2B audiences. We are a bookseller direct to consumers in over 100 countries and a partner to the world’s best bookstores. We have a growing subscriptions business, partner with leading publishing houses, produce and distribute original content, and enable authors to reach more audiences. We are thriving and enjoying continued growth in many countries around the world.
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| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
unspecified
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Feb 01, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
