[Hiring] VP, Digital Strategy @RKD Group, Inc.

Role Description

A career that makes a difference! RKD Group, a direct response marketing and advertising agency, is seeking a VP, Digital Strategy to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission.

The VP is a leader responsible for setting and guiding the strategic vision for digital marketing programs across the agency’s custom program. This individual owns the development of data-driven, insight-led digital strategies that deliver fundraising growth, audience engagement, and innovation at scale for large, nationwide nonprofit organizations.

Leading a team of senior strategists and directors, the VP ensures that digital efforts align with client goals, channel performance, and market opportunity. This role works closely with cross-functional leaders across Digital Operations, Account Management, Creative, Analytics, and Media to ensure strategy is seamlessly executed and delivers measurable value.

The VP is a key contributor to the agency’s overall growth and service evolution—bringing deep expertise in nonprofit fundraising, performance marketing, digital innovation, and omnichannel audience engagement.

Key Responsibilities

• Strategic Leadership & Vision
  • Understand and lead the agency’s digital strategic planning function, ensuring alignment with client missions and campaign performance goals.
  • Establish best-in-class frameworks for campaign strategy development, audience planning, and channel selection.
  • Stay ahead of industry trends, platform changes, and emerging technologies to evolve the agency’s digital strategy offering.
• Team Leadership & Development
  • Lead, mentor, and scale a team of high-performing strategists and digital thinkers.
  • Establish a culture of collaboration, insight-led planning, and creative problem-solving.
  • Drive talent development and succession planning within the digital strategy discipline.
• Client & Campaign Strategy
  • Serve as the senior strategic lead on high-priority clients, developing annual digital fundraising roadmaps, audience segmentation strategies, and channel mix recommendations.
  • Guide the creation of strategy briefs, strategic program plans, and performance projections across platforms (email, SMS, paid media, website, SEO, etc.).
  • Present strategic plans, performance insights, and optimization recommendations to C-level client stakeholders.
• Cross-Functional Integration
  • Collaborate with Digital, Analytics, Media, Creative and Pod Delivery Managers to ensure execution aligns with strategic intent and drives ROI.
  • Partner with digital leaders to ensure strategic continuity and effectiveness across all phases of the client relationship.
  • Participate in strategic planning sessions, QBRs, and new business development initiatives.
• Performance, Innovation & Optimization
  • Leverage behavioral, transactional, and campaign performance data to inform strategic recommendations.
  • Champion a test-and-learn culture, bringing innovative thinking into audience targeting, creative direction, donor journeys, and conversion optimization.
  • Develop case studies and thought leadership that highlight strategic success and contribute to agency visibility, including webinars, blog posts, and participation in industry studies.
• Other responsibilities may be assigned.

Qualifications

• Bachelor's degree required; master’s degree or equivalent experience in digital strategy, marketing, or nonprofit leadership preferred.
• 10+ years of experience in digital marketing strategy, including senior leadership in an agency or nonprofit context.
• Extensive knowledge of digital direct response fundraising, campaign planning, audience development, and cross-channel integration.
• Strong experience with digital platforms, including email, SMS, paid social, search, programmatic, and content/web strategy.
• Deep understanding of donor behavior, nonprofit verticals, and segmentation strategy.
• Proven record of driving digital revenue growth and strategic innovation for clients.
• Skilled in analytics platforms (e.g., Google Analytics), CRM tools, and fundraising platforms.
• Exceptional leadership, communication, and team-building skills.
• Willingness to work across verticals, including faith-based clients.

Requirements

• Location: remote. Some travel required (25%).

Benefits

• Pay Range expected for the position: $140,000 - $160,000 annually.
• The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.
• RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.
• RKD Group is an Equal Employment Opportunity employer.
• No sponsorships available for this position.