[Hiring] VP, Brand and Communications @Aidoc

Role Description

The VP of Brand and Communications is responsible for setting the vision and building our brand awareness and comprehension from the ground up. Reporting directly to the CMO, this role sets the tone and strategy for our global brand, working closely with Product Marketing to drive positioning in the broader market, as well as developing strategy, messaging and momentum within our customer ecosystem.

• Develop key KPIs and scale a team of high-performing marketers across social media, earned media, marketing communications, content and creative.
• Set goals for the team and ensure collaboration with cross-functional partners.
• Develop and implement internal and external strategies for unified, consistent, and positive messaging.
• Determine the communications strategy and execute programs that deliver communications objectives throughout Aidoc.
• Manage all owned and earned channels of communication.

Responsibilities

• Public Relations: Lead the company’s PR strategy, managing external communications and agency partnerships to drive visibility in top-tier media.
• Thought Leadership: Create and promote high-impact thought leadership content that reinforces category creation efforts.
• Brand & Category Marketing: Develop and execute strategic branding campaigns that evangelize Aidoc’s mission.
• Analyst & Influencer Relations: Build and maintain relationships with key analysts and industry influencers.
• Social Media & Community Engagement: Own brand awareness and audience engagement/growth strategy across social channels.
• Content Strategy: Develop a rich, multi-format content strategy tailored for multiple stakeholders.
• Corporate Messaging: Lead the development and delivery of core company messages.
• Events & Experiences: Oversee the strategy, planning, and execution of all external-facing events.
• Internal Communications: Collaborate with executive leadership to craft internal communications.
• Customer Marketing: Guide the creation of customer-centric content.
• Online Community: Oversee the strategy for our digital customer community.
• Website Strategy: Manage the website design and content.
• Cross-Functional Collaboration: Partner closely with Product Marketing to craft a unified story.
• Agency Management: Oversee key agency relationships including public relations, creative, and design partners.

Qualifications

• Bachelor’s degree in Journalism, Communications, Marketing; Master’s Degree preferred.
• 10+ years of experience in marketing or communications, preferably in B2B enterprise software.
• Outstanding storytelling skills – specifically around category and brand creation and amplification.
• Leadership skills and good business acumen.
• Strong strategic problem solver with the ability to see the bigger picture.
• Organizational skills to supervise and implement multiple projects simultaneously.
• Meticulous, proactive and takes initiative.

Benefits

• Competitive salary
• Stock options
• 25 days of paid vacation
• Healthcare plan benefits
• The opportunity to directly improve medical care and impact patient outcomes

Company Description

Aidoc helps health systems deliver smarter and faster care when it matters most. Its mission is to transform patient outcomes through ‘always on’ clinical AI, eliminating preventable care gaps that lead to loss of lives and disabilities.

• Backed by General Catalyst, Square Peg, NVentures (NVIDIA’s venture arm), and four major U.S. health systems.
• Aidoc has raised $370 million to date, including a recent $150 million round to accelerate development of CARE™, its clinical-grade foundation model.
• With the most FDA-cleared AI solutions in its category and deployments across 150+ health systems globally.