[Hiring] VP, B2B Marketing @Tivity Health

Role Description

The Vice President of B2B Marketing is a strategic and execution-oriented leader responsible for driving demand, market adoption, and revenue growth across employer and health plan segments. This role will lead the development and execution of integrated marketing strategies that position the company’s fitness and wellness offerings as essential solutions for improving population health, reducing costs, and enhancing member and employee engagement.

As a key member of the marketing leadership team, the VP will partner closely with Sales, Client Relations, Product, and Growth Operations to accelerate pipeline, support enterprise deal cycles, and deepen client adoption. This leader will bring a strong understanding of healthcare buyers - including health plans, brokers, consultants, and employers - and will build scalable programs that translate complex value propositions into compelling, differentiated market narratives.

Qualifications

• 12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
• Proven success in B2B marketing, preferably to health plans, employers, or within the healthcare / benefits ecosystem
• Strong track record of driving measurable pipeline and revenue growth
• Demonstrated success in launching new products and scaling revenue
• Experience supporting enterprise sales with complex deal cycles
• Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions preferred

Requirements

• Expertise in demand generation, ABM, and integrated marketing strategy
• Strong understanding of healthcare economics, buyer personas, and regulatory considerations
• Exceptional storytelling and ability to translate clinical and financial value into compelling messaging
• Data-driven mindset with experience leveraging marketing analytics and attribution models
• Strong executive presence and ability to influence cross-functional stakeholders

Benefits

• Competitive salary
• Company bonus potential
• Medical, dental, vision coverage
• 401k with match
• Generous paid time off
• Free gym membership to over 13,000 fitness locations in the US
• Other great benefits

Company Description

Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes.