[Hiring] Vice President, Omnichannel Media @Ritual

Role Description

We're looking for a VP, Omnichannel Media to build and lead the most sophisticated phase of media investment in Ritual's history. This is a rare opportunity to own Ritual's full omnichannel media budget as a single connected system that builds awareness among new audiences and converts category demand into profitable growth. You'll move our media engine from performance buying to advanced audience strategy and measurement, scaling channels from TV to paid social with the reach, frequency, and incrementality rigor that ties spend to total demand creation. You'll lead our full in-house media team across paid social, paid search, affiliate and partnerships, influencer marketing, and ad creative strategy. Reporting directly to the Chief Growth Officer, you’ll be both a strategic thought partner and experienced team operator, expected to not only craft and lead exceptional strategy, but also shape how we work effectively as an organization.

What you'll do

• Own Ritual's omnichannel media budget as one connected system.
• Lead annual planning, monthly reporting, and in-flight optimization across the full media budget.
• Run a continuous testing and measurement roadmap.
• Partner with Analytics to lead our testing program, anchored in geo-holdout incrementality, MMM, and audience analysis.
• Scale awareness and top-of-funnel media through TV and other awareness channels.
• Own performance creative as a driver of media efficiency.
• Be a strong team operator and cross-functional partner.

Who you are

• Scalable Operator: You design processes, structures, and ways of working that enable the organization to scale effectively without sacrificing quality, resilience, or organizational health.
• Thoughtful Decision-Maker: You make informed decisions with incomplete information, communicating risks and assumptions clearly.
• Systems Thinker and Team Multiplier: You operate fluently in a matrixed environment, building trust with various channel leads.
• Experienced People Manager: You balance guidance with autonomy, giving your team ownership while setting a high standard.
• Trusted Communicator: You give feedback that's specific enough to change behavior and kind enough that people stay motivated.
• Change Leader: You've led a team through a first-of-its-kind shift before and know how to keep people grounded and productive.

What you'll need

• 12+ years of progressive media experience, including VP-level or equivalent senior leadership scope.
• Proven expertise in omnichannel media across top-of-funnel and performance channels.
• Demonstrated experience bringing a media buying organization from a performance-media focus to sophisticated audience targeting and measurement.
• A clear command of payback and channel economics.
• Strong people leadership experience, with a track record of building and developing in-house media teams.
• Fluency in reach, frequency distribution, and audience saturation.

Compensation

Pay Range: $251,000 - $293,000. Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications.

What We Offer

• Health & Wellness: Medical, Dental, Vision, and Life Insurance.
• Healthcare & Dependent Care FSA.
• Mental health support via Wellness Coach and Calm Health.
• Pet insurance discount.
• 10 Wellness Days per Year (Final Friday of every month).
• Free Ritual subscription during your tenure.
• Annual Wellness Stipend.
• Monthly wellness activities.
• Financial & Career Support: 401(k) Match (up to 4%).
• Equity participation through stock options.
• Monthly Technology Stipend.
• New Hire Work From Home Stipend.
• Family & Flexibility: 5 months of gender-neutral parental leave for eligible team members.
• Flex Time for birthing parents.
• Family Planning via Maven Clinic.
• Monthly Childcare Allowance.
• Time Off: Unlimited PTO (with a 10-day minimum to recharge).
• 11 Paid Company Holidays.
• Additional company time off for holidays that fall around a weekend.
• Winter Break (Christmas - New Years).
• Holiday Diversity Policy.
• 2 Days to volunteer (Days of Action).
• Focus Fridays for self-development and deep work.