[Hiring] Vice President of Property Performance Marketing @Elevate

Role Description

Elevate is seeking a Vice President of Property Performance Marketing to lead the development and execution of fan-facing campaigns and programs that drive ticket, hospitality, and experience sales across sports, entertainment, and cultural events and properties.

• Responsible for carrying out fully integrated revenue-driven and customer acquisition focused campaigns.
• Ensure all marketing activations and consumer touchpoints align with the vision.
• Oversee customer acquisition strategy via Elevate’s owned assets and partner assets.
• Lead paid media strategy across search, social, and programmatic channels.
• Manage full-funnel marketing campaigns that drive measurable business results.
• Develop and execute integrated campaigns, manage and mentor team members.
• Serve as a trusted advisor to Elevate property partners.
• Balance day-to-day tactical excellence with long-term strategic planning.
• Effectively communicate complex strategies to stakeholders.
• Continuously identify opportunities to enhance performance and efficiency.

Qualifications

• 10+ years of experience ideally in live events, hospitality, entertainment, or destination marketing.
• Focus in digital media with deep expertise in paid search, paid social, and programmatic advertising.
• Demonstrated success leading biddable media strategy for major brands.
• Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and major DSP platforms.
• Strong analytical skills with the ability to interpret complex data sets and derive meaningful insights.
• Experience with media mix modeling, attribution, and testing methodologies.
• Excellent client management and presentation skills.
• Strategic thinker with the ability to connect media tactics to broader business objectives.
• Proven track record of driving measurable results through innovative media approaches.
• Ability to manage multiple priorities in a fast-paced environment.
• Team-first attitude with high emotional intelligence and problem-solving capabilities.
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• Google, Meta, and programmatic platform certifications preferred.

Requirements

• Develop and lead overall customer acquisition marketing strategy, including digital, performance, and partnership marketing.
• Lead strategy development and execution across paid search (Google), paid social (Meta, TikTok), and programmatic channels.
• Drive e-commerce revenues while leveraging web and social platforms to generate new customer and sales leads.
• Manage and optimize full-funnel campaigns to achieve aggressive growth targets.
• Establish and track key marketing KPIs, providing regular reporting and performance insights to stakeholders.
• Collaborate with Elevate property partners to develop multi-channel approach & GTM strategies.
• Develop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retention.
• Manage marketing budget, vendor relationships, and contract negotiations.
• Oversee media planning and buying efforts, including paid search, social, display, and programmatic.

Benefits

• Anticipated salary Target: $200K - $250K plus bonus eligible for achieving departmental and company goals.
• Full Time, Exempt.
• Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more.
• 401k Employer Match after meeting eligibility requirements.
• 14 Paid Holidays.
• Unlimited PTO.