[Hiring] Vice President of CRM, Lifecycle & Automation @SavATree

Role Description

This is a new, senior role reporting directly to the Chief Growth Officer, building and owning the CRM, lifecycle, and marketing-automation engine for the SavATree brand. You will set the lifecycle and retention strategy with a focus on long-term customer lifetime value (LTV). You will operate as a super-senior individual contributor, owning strategy and driving execution yourself.

• Own long-term customer LTV as your core KPI and set the lifecycle and retention strategy to move it.
• Own cancellation/winback timing and approach company-wide, and measure the outcomes.
• Establish lead scoring that drives action across the organization.
• Operationalize personalization and segmentation for effective communication.
• Set direct-mail strategy for retention and winback.
• Email/SMS lifecycle programs and customer journeys.
• Retention, prepay, cross-sell, and reactivation programs.
• Marketing automation & administration (Braze, CDP).
• Identify gaps in event streams needed for triggers and partner with Technology team.
• Automated customer notifications to improve service experience.
• AI embedded into flows, reporting, and creative generation.
• Measurement on all lifecycle campaigns focusing on sales activity.
• NPS/CSAT measurement and closed-loop learning.

Qualifications

• Bachelor's degree.
• 8+ years in retention, lifecycle, loyalty, or subscriber marketing.
• Experience as a senior leader (Sr. Director / VP or equivalent) in a B2C environment.
• Quantifiable track record of moving a primary LTV or retention metric at scale.
• Deeply analytical — lifetime value, cohort/retention, funnel conversion, and incrementality.
• Hands-on with a modern martech stack (enterprise CRM + ESP) and comfortable in a data warehouse (Snowflake).
• Strong project-management skills and attention to detail.
• Excellent written and verbal communication skills.
• Track record collaborating with cross-functional teams — Technology, Sales, Marketing, and Finance.

Requirements

• Treats LTV like their own P&L and works backward from it relentlessly.
• Sees the full customer journey, not just the inbox.
• Ships and tests fast.
• Strong judgment with a clear point of view on good lifecycle practices.
• Comfortable as a super-senior individual contributor.
• Creates lightweight processes where needed to simplify.
• Low ego, focusing on team wins.
• High ambition, doing great work as a core value.
• Thrives in ambiguity and a fast-changing environment.

Benefits

• Annual Bonus + Equity.