[Hiring] Vice President, Marketing @HopSkipDrive

Role Description

As VP of Marketing, you will own the entire B2B marketing motion at HopSkipDrive. You will drive the full customer and user journey for our institutional buyers, who manage budgets and contracts, as well as the families and riders whose daily experiences heavily influence those buying decisions. You'll sit on our senior leadership team and report directly to the CEO.

Key Responsibilities

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells.
• Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes.
• Drive the RFP function in partnership with Sales.
• Own the entire demand gen engine, which includes events as one of our most important marketing channels.
• Oversee brand strategy and compliance across all external touchpoints.
• Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals.
• Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible.
• Drive the AI transformation of the marketing team’s capabilities.
• Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue.

Qualifications

• 10+ years of B2B marketing experience, with at least 3 years owning the full marketing function at a company with a complex sales cycle.
• Deep product marketing background: you've built and owned positioning, messaging, competitive strategy, pricing and packaging, go-to-market launches, and sales enablement.
• Demonstrated accountability to pipeline and revenue metrics.
• Experience building or scaling a revenue marketing function, including marketing operations, attribution, and the data infrastructure to connect marketing investment to outcomes.
• A genuine track record of using AI to redesign workflows and drive team efficiency.
• Experience marketing to institutional or public-sector buyers is a strong plus.
• Strong executive communication skills; comfortable presenting to a board and investors.
• Experience in a growth-stage, VC-backed company where resources are finite and speed matters.

Benefits

• Equity for every full-time employee.
• Flexible vacation.
• Medical, dental, vision, and life insurance.
• 401(k) and FSA.
• Opportunity to work for a mission-driven VC-backed company.

Compensation

The salary range for this role is $200,000–$250,000 + bonus. Final compensation will be determined by relevant work experience, skill set, certifications, and specific work location. The total compensation package also includes equity stock options.

Equal Opportunity Employer

HopSkipDrive is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class.

Remote Work Information

This role will be fully remote in one of the following states: AZ, CA, CO, DC, FL, GA, IL, IN, KS, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OK, OR, SC, TN, TX, UT, VA, WA, WI.