[Hiring] Vice President, Commercial Marketing @Midi Health

Role Description

Midi is looking for a VP of Commercial Marketing to own the strategy, execution, and results that establish Midi as a B2B powerhouse. This is not a support function — you are the executive accountable for the commercial marketing P&L, for the pipeline our enterprise partnerships depend on, and for the credibility of the Midi brand across the entire B2B landscape.

You will build and lead a multidisciplinary marketing organization, evolve Midi's brand beyond DTC, and architect high-impact programs that expand strategic partnerships and drive member acquisition pull-through at scale. You will be judged on outcomes: pipeline generated, partnerships closed, LTV/CAC improved, and revenue influenced.

Reporting to the Chief Marketing Officer and sitting on the extended leadership team, this role demands command of the full commercial marketing function — team leadership, budget ownership, cross-functional influence at the C-suite and board level, and a deep, working understanding of the healthcare ecosystem, including payers, employers, health systems, and the patients we serve together.

What You'll Own

• B2B Messaging & Positioning: Partner with Midi Commercial leadership to refine positioning across payers, employers, and health system partners, crafting the narrative that creates urgency and closes the gap between interest and commitment.
• Account-Based Marketing (ABM): Architect and run high-touch, data-informed ABM strategies that penetrate high-value enterprise accounts, including large payers and Fortune 500 employers, with clear ownership of account-level outcomes.
• Modern MarTech & AI-Enabled Infrastructure: Build and scale a sophisticated MarTech stack with robust attribution and end-to-end data visibility. Bring an innovation mindset to how AI and automation reshape marketing operations, content velocity, and campaign performance.
• Data-Driven Thought Leadership: Partner with Midi's clinical and research teams to build and run an authoritative thought-leadership engine that strengthens brand trust and fuels demand generation.
• Market & Competitive Intelligence: Build and maintain command of the competitive and market landscape, translating research into positioning and product marketing decisions the business acts on.
• Commercial Marketing Strategy & P&L: Set and own the B2B marketing strategy, budget, and KPIs. You are accountable for the results this function delivers against Midi's enterprise growth goals.
• Pipeline & Revenue Outcomes: Drive measurable pipeline contribution and revenue influence across payer, employer, and health system channels.
• Member Acquisition & Growth: Drive scalable, segment-specific member acquisition through continuous testing, message refinement, and multi-channel optimization.
• Commercial Partnership: Act as the marketing counterpart to the Commercial leadership team, delivering the collateral, training, RFP support, and deal-stage content that shortens sales cycles.
• Leadership & Executive Alignment: Build, mentor, and scale a high-performing marketing organization. Drive alignment across executive leadership.

Qualifications

• 10+ years of B2B marketing experience, including 5+ years in a senior leadership role building, scaling, and running high-performing marketing teams and budgets in high-growth environments; healthcare, digital health, or a highly regulated B2B/B2B2C environment strongly preferred.
• A demonstrated track record of owning a number — pipeline, revenue influence, LTV/CAC, or similar.
• Deep understanding of the healthcare ecosystem, with direct experience marketing to and negotiating credibility with payers, employers, and health systems.
• Fluency with modern marketing automation and MarTech stacks (HubSpot a plus), and genuine enthusiasm for using AI tools to increase team leverage, speed, and creative output.
• Experience owning and managing a significant marketing budget.
• Proven success architecting and executing data-driven ABM strategies that penetrate large enterprise accounts and accelerate sales pipelines.
• Executive presence: comfortable operating and influencing at the CMO/C-suite and board level.
• A bias toward action — someone who moves from strategy to execution without needing to be pushed.
• Strong people leadership: a track record of hiring, mentoring, and retaining strong marketers.

Requirements

• At this time, Midi is unable to provide visa sponsorship. Candidates must be authorized to work in the U.S. without current or future sponsorship needs.
• The salary for this role is 250,000-300,000 annually. Final compensation will depend on experience, skills, and qualifications. This role is also eligible for additional compensation, including equity and benefits.

Benefits

• Additional compensation, including equity and benefits.

Company Description

Midi is the leading virtual care clinic dedicated to midlife health, scaling rapidly to meet the demand for comprehensive, whole-woman care.