[Hiring] Vice President, Brand Strategy @Publicis Groupe Holdings B.V

Role Description

The Strategy group at RFH is responsible for the development of insights-driven briefs and customer-centered marketing strategies and programs for RFH clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Strategist owns the understanding of the target audience: what interests and motivates them, where they go for information, what their journey is, what drives their decision making, and how they react to communications. The Strategy group works collaboratively with account management, creative, project management, and technology, ensuring all team members have input on strategy development and are fully briefed on customer insights.

Responsibilities

• Direct qualitative and quantitative market research
• Synthesize insights from qualitative and quantitative research as well as other data sources
• Understand customer usage of media/channels
• Create briefs and provide input to program design as well as analytics
• Lead brand planning and other long-term planning efforts
• Contribute to new business pitches
• Support the development of the nascent planning group, including creation of guidelines and agency education

Qualifications

• Bachelor’s degree in marketing, anthropology/sociology or psychology (preferred)
• 7-10 years’ experience in healthcare marketing/planning
• Oncology experience strongly preferred

Requirements

• Demonstrated ability to think comprehensively and proactively about brand marketing strategy
• Experience in generating and strategically applying both qualitative and quantitative research
• Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
• Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
• Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment
• Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams
• Ideal: experience in the nutrition/wellness category

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off