[Hiring] User Acquisition Specialist @Genesis

Role Description

This role involves taking full ownership of Google Ads acquisition for Headway, one of our top strategic priorities.

• Scale Headway App's user acquisition through Google Ads campaigns.
• Collaborate with the Product team to design new funnels and run product experiments.
• Analyze data, metrics, and test outcomes to make decisions grounded in data-driven insights.
• Improve funnel conversions (CRO) in partnership with the Product team.
• Test creatives, audiences, and bidding strategies to maximize growth.
• Work closely with Creative Marketing, Product Marketing, and Analytics teams to drive new user growth.
• Build and maintain automations and scripts to streamline campaign management and optimization.

Qualifications

• Proven experience with Google Ads (PMax, Search, Demand Gen, Display).
• Strong knowledge of analytical tools such as Google Analytics, Tableau, Mixpanel, Amplitude, etc.
• Solid understanding of marketing metrics.
• Ability to analyze data and uncover causal relationships.
• Hands-on experience with scripts and campaign automation.
• Experience working on CRO initiatives with product teams is a strong plus.
• Alignment with the values of our team.

Requirements

• Excited to see the direct impact of your work reflected in both financial and product metrics at Headway.
• Thrive when you have full ownership of projects.
• Eager to grow in a data-driven environment where experiments and analytics guide every decision.
• Value strong partnerships with platforms like Google, Meta, and TikTok.

Benefits

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine.

Working Schedule

This is a full-time position with a hybrid remote option. You can decide whether to work from the office, remotely, or combine these options.

Are you interested? Send your CV!