[Hiring] U.S. Strategic Topic Lead, Industrial AI & Technology @Siemens

Role Description

As the Strategic Topic Lead for Industrial AI & Technology at Siemens USA, you will be the Siemens’ US authority on the conversation around AI and technology innovation in industry. You will know this landscape deeply and lead the development of the strategic topic’s point of view and supporting evidence, partnering with the messaging, content and channel teams to shape the narratives and initiatives that bring it to market.

Reporting to the Head of U.S. Marketing & Communications (MC), you will be part of the Strategic Topics team within US MC Team. The work spans landscape analysis, point of view development, research-led thought leadership, event and executive management, and briefing partner teams. You will work closely with MC teams Content Marketing, Strategic Messaging, Channel Operations, Media Relations and global partners to translate your insight into messaging, content and campaigns that give Siemens one voice in the market and build customer preference.

You'll make an impact by:

• Building and maintaining a deep understanding of the industrial AI and technology landscape across competitors, policy, analysts, media, customers and academia.
• Developing an evidence-based point of view on the topic and naming the questions where Siemens should lead.
• Working with Content Marketing and Strategic Messaging teams to align Siemens businesses and functions behind one voice to the market on the topic, so that each touchpoint builds preference for Siemens.
• Setting and leading the thought leadership research agenda, including surveys, reports and data stories that give the position original evidence.
• Selecting the events and industry moments that matter, shaping what Siemens says there, and preparing the leaders who carry the message.
• Partnering across business units to ensure positioning is aligned with growth priorities and supports the buying journey from reputation through demand.
• Aligning with global topic owners to feed market insight and, in turn, translate into a U.S. market context.
• Collaborating with Content Marketing and industry teams to develop quarterly activation briefs that align strategic topic priorities, story opportunities and proof points with broader editorial strategies and plans.
• Reviewing campaigns and content in development to keep them consistent with the position.
• Supplying media and analyst relations teams with points of view and proof points, including rapid responses to major news.
• Developing storylines and briefing material for executives and spokespeople.
• Partnering with business unit experts as sources of insight and with global topic owners to adapt the company position for the US market.
• Measuring and reporting results that support preference building.

Qualifications

• Bachelor's degree in communications, marketing, journalism, business, engineering or a related field.
• 10+ years of experience in thought leadership, strategic communications, research or analyst work in technology or industrial sectors.
• Working knowledge of AI and its industrial applications, with the ability to engage credibly with engineers, sales and relevant stakeholders.
• 10+ years of experience building a point of view from evidence and gaining organizational support for it.
• 10+ years of experience leading research-based thought leadership such as surveys, reports or indices.
• 10+ years of experience with understanding of the B2B buying journey and how thought leadership influences each stage, from reputation and awareness through to demand.
• Proficiency with AI tools as an aid to research, landscape monitoring and analysis, in support of original thinking and writing that remain your own.
• Willingness and ability to travel approximately 15% annually.
• Authorized to work in the United States without the need for company sponsorship now or in the future.

Requirements

• Experience in a matrixed global company, adapting a global position for one market.
• Established relationships with analysts, academics or event organizers in the field.
• Background that bridges into strategic or solution marketing.
• Excellent writing skills, including briefs that other teams can act on.
• Proven ability to influence without direct authority across business units and functions.
• Prior experience at an analyst firm, consulting research institute, technology policy organization or enterprise technology publication.

Benefits

• Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here .
• The pay range for this position is $145,000-$160,000 and the annual incentive target will be 10% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.