[Hiring] Traffic Account Manager @GAINS

Role Description

This position is focused on Gym Launch. As a Traffic Account Manager, you will be responsible for overseeing the build, launch, and optimization of Paid Traffic campaigns across Facebook, Instagram, TikTok, and other platforms for Gym Launch clients. Your #1 target is to continuously deliver local fitness leads to our gym owner clients at an efficient cost. Your main role is to oversee and conduct the strategy, organization, and media buying of each of your assigned client’s marketing campaigns daily.

• Communicate with clients consistently via Zoom calls and emails throughout their journey as a client at Gym Launch.
• Work closely with other Marketing Teams and the R&D department to ensure all campaigns utilize the best ad creative, copywriting, and strategies.
• Maintain a genuine and enthusiastic approach to all communication, showing empathy when client frustrations arise.
• Responsible for the KPIs of each campaign launched by you and/or other media buyers.
• Help resolve any tech-related/ad-related bottlenecks in a timely manner.
• Expected to have phenomenal customer service, organizational, and marketing skills.
• Day-to-day tasks include onboarding new clients, communication with current clients, and dialogue with the marketing team.

Responsibilities

• Onboard new Gym Launch clients via Agency Onboarding Zoom calls.
• Ensure activation and integration of the following tech stack: GoHighLevel, Lead Connector, Twilio, GoDaddy, Meta/FB business manager, TikTok Ads manager, Zapier/Make.com, Asana.
• Host client-facing “Pre-Launch” Zoom calls prior to ads going live.
• Ensure media buyers are optimizing accounts to SOP standards and within KPIs.
• Review account roster daily to ensure high-level service.
• Rebuild and optimize problem accounts for excellent client experience.
• Provide feedback to media buyers for alignment and results.
• Adhere to B2C marketing guidelines established by Gym Launch.
• Be available to DIY clients to share expert advice on Paid Traffic Strategies.
• Support R&D testing to remain competitive in the B2C agency category.
• Create educational Loom videos as needed for departments/clients.
• Oversee and manage budgets provided by clients accurately and efficiently.
• Monitor emerging trends in social media paid advertising and adjust accordingly.
• Seek out new skills and strategies to help bring services forward.
• Collaborate with team members on clients in need of help.
• Ensure all client interactions are immediately and consistently noted.
• Maintain up-to-date technical expertise of all Gym Launch products.
• Ensure all stats sheets are managed and up to date by EOD Daily.
• Ensure EOW reports are submitted to Agency Manager by Friday EOD.
• Identify and communicate areas of opportunities for increased efficiencies and adoption within all Gym Launch Programs.

Results

• Paid Advertising across all channels results in leads coming in within established KPIs.
• Consistent fresh/high performing DFY and DIY lead generation strategies and materials/deliverables for clients.
• Clients acquire customers profitably as a result of strategies and services.
• Weekly Report, including requested stats, are filled out and delivered to Agency Manager each Friday by 6pm EST.
• All digital campaigns are analyzed properly and optimized according to SOP strategy.
• Budgets are optimized to achieve best new lead flow for Gym Launch Client.
• Zoho, Slack, and Asana are used to relay all project/product progress and daily/ongoing tasks.
• Clients are supported in a consistent, friendly, and encouraging manner.
• Clients are able to launch ads within 21 days of onboarding.
• Clients receive leads from paid ads within 24 hours of ads going live.
• Policies and procedures to optimize client onboarding are documented, communicated, and implemented.

Requirements

• 2 Years Digital Marketing Lead Generation experience within the local Brick & Mortar Service sector (US / Canada Markets).
• 1 Year experience with GoHighLevel CRM and its integrations.
• 1 Year client-facing experience.
• Efficient with Facebook, Instagram, Adwords Advertising Platforms.
• Experience with: Zapier, Twilio, Mailgun, GoDaddy, Canva, Lead Connector, Asana.
• Experience using social media analytics tools and optimizing marketing strategies based on findings.
• Excellent communication skills via email, text, and video conferencing.
• Excellent client-facing communication and energy.
• Ability to work under pressing deadlines.
• Amazing organization skills.
• Tolerance for high-stress situations.
• A keen eye for marketing creative and psychology.
• Adaptability to fast-changing environments.
• Excellent time management skills.
• Ability to dedicate oneself to meet and exceed company expectations.
• Efficient with all integrated platforms within the company.
• Ability to learn quickly and execute at a high level with speed.
• Able to work M-F 9AM-5PM EST; must be flexible and able to work additional hours/weekends if necessary.