Role Description
The Tradeshow Manager supports the Communications & Events organization as a member of the Tradeshow Center of Excellence, leading the strategy, planning, execution, and measurement of Avantorβs flagship tradeshows. The role combines strategic event leadership with hands-on operational excellence, driving brand awareness, customer engagement, lead generation, and measurable business impact across global markets. Working closely with commercial, product, marketing, digital, and executive stakeholders, the manager curates best-in-class tradeshow experiences while continuously improving processes, reporting, and standards of excellence.
How you will thrive and create an impact
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Strategic Tradeshow Leadership:
Develop recommendations for participation in global and flagship shows aligned to business objectives, customer engagement goals, and brand strategy.
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Contract Negotiation & Sponsorships:
Lead negotiation of exhibit space, sponsorship agreements, and event contracts to maximize value, visibility, and cost efficiencies.
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Portfolio Management:
Independently manage a portfolio of tradeshows while providing consultative oversight and governance for additional regional events.
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Cross Functional Leadership:
Coordinate planning efforts with Commercial, Product, Marketing, Digital, Communications, and external partners to ensure seamless execution aligned around consistent objectives and messaging.
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Logistics & Operations:
Oversee registration, housing, meeting space, shipping, show services, booth assets, hospitality, lead retrieval systems, and onsite execution.
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Budget Ownership:
Manage event budgets, forecasts, and expenditures with disciplined cost control and transparent stakeholder reporting.
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Asset & Vendor Management:
Direct external agencies, vendors, and logistics partners while ensuring booth assets, collateral, promotional items, and displays are available and maintained.
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Performance Measurement & Reporting:
Own post-event reporting, ROI analysis, lead metrics, executive summaries, attendee feedback, and strategic recommendations for future participation.
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Process Excellence:
Create and maintain project documentation, Teams channels, timelines, workstreams, and best-practice standards that improve organizational efficiency.
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Relationship Management:
Build trusted partnerships with organizers, sponsors, vendors, and internal stakeholders globally.
Qualifications
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Creative and results-driven leader passionate about delivering elevated customer experiences and industry-leading programs.
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Highly organized self-starter demonstrating accountability, ownership, and sound judgment across multiple concurrent projects.
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Exceptional communicator with strong stakeholder management and influence skills in highly matrixed organizations.
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Experienced in global, international, and domestic trade show environments with proven ability to manage complexity.
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Skilled in continuous improvement, process optimization, and development of operational standards.
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Proficient with Microsoft 365, Teams, SharePoint, C4C, Cvent, and event measurement platforms such as iCapture.
Requirements
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Bachelor's degree required.
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Minimum 5-7 years of progressive experience in trade show, events, marketing, communications, or related agency environments.
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Demonstrated success leading end-to-end planning and execution of large-scale, third-party tradeshows.
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Strong contract negotiation, budget management, reporting, and project management capabilities.
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Proven cross-functional leadership within matrixed organizations.
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Healthcare, biotech, pharmaceutical, or bioprocess industry experience preferred.
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Ability to travel domestically and internationally up to 20%.
Benefits
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The expected pre-tax pay for this position is $97,500.00 - $156,975.00. Actual pay may differ depending on relevant factors such as prior experience and geographic location.