[Hiring] TikTok Ads Performance Specialist @Enterprise Mangement Solutions Inc

Role Description

The TikTok Ads Performance Specialist is responsible for the strategic planning, execution, and optimization of TikTok advertising campaigns for U.S.-based client accounts. Unlike Google Ads (intent-based) or Meta (audience-based), TikTok performance marketing is driven primarily by creative experimentation, attention capture, and rapid iteration. Success on TikTok requires an understanding of platform culture, scroll behavior psychology, hook creation, and short-form video testing methodologies. This role focuses on creative strategy, campaign testing velocity, budget management, pixel tracking accuracy, and performance scalability.

Qualifications

• 2–4 years hands-on TikTok Ads experience
• Strong understanding of short-form creative strategy
• Experience installing TikTok Pixel and basic Events API setup
• Familiarity with CRM integrations (GoHighLevel preferred)
• Understanding of hook-based marketing psychology
• Ability to work aligned with U.S. Eastern Time
• Strong written and verbal English communication skills

Requirements

• Conduct structured intake to understand client offers, audience profiles, and KPIs
• Design campaign frameworks aligned with lead generation or revenue goals
• Structure campaigns using appropriate objectives (Lead Gen, Conversion, Traffic, etc.)
• Configure ad group segmentation based on testing strategy
• Launch campaigns using controlled budget allocation frameworks
• Develop structured creative testing plans
• Identify and script effective hooks (first 3 seconds critical)
• Test multiple creative formats, including UGC-style videos, native storytelling formats, problem-solution formats, and testimonial structures
• Monitor creative fatigue and performance decay
• Analyze retention metrics and hook performance
• Scale high-performing creatives rapidly
• Build broad targeting structures aligned with TikTok algorithm best practices
• Test interest-based segmentation when applicable
• Monitor CPM, CTR, CVR, and CPA metrics
• Adjust bidding strategies and audience structures based on performance data
• Identify creative-led vs audience-led performance drivers
• Ensure accurate TikTok tracking implementation, including installing and verifying TikTok Pixel
• Configuring Events API (when applicable)
• Verifying domain and event prioritization
• Aligning TikTok event tracking with GoHighLevel CRM capture
• Ensuring UTM parameters are properly structured
• Conducting regular QA checks to validate conversion accuracy
• Monitor daily and weekly spend pacing
• Maintain cost efficiency thresholds
• Reallocate budget toward high-performing creatives
• Prevent overspending during learning phases
• Implement structured scaling methodologies
• Ensure TikTok leads flow correctly into GoHighLevel
• Validate source attribution accuracy
• Review CRM pipeline quality to assess lead performance
• Provide structured weekly summaries
• Deliver monthly reporting including spend, leads, cost per lead, creative performance breakdown, and scaling recommendations

Benefits

• Fully remote India-based contractor engagement
• Stable INR hourly compensation
• Exposure to U.S. market clients
• Opportunity to build emerging TikTok growth systems
• Structured environment with measurable performance standards