[Hiring] Territory Field Marketing Manager @Campari Group

Role Description

As Territory Field Marketing Manager for Texas, you will be the Camparista who turns ideas for brands like Espolòn, Aperol, and Wild Turkey into programs that come alive across your territory, in one of the most important spirits markets in the US. The Field Marketing team is focused on the perfection of route to market, embedded within the Sales team and partnering closely with Marketing and Customer and Channel Marketing.

The Territory Field Marketing Manager supports the activation of national programs and the creation and implementation of local programs that bring Campari brands to life against the Commercial Plan. If you have passion for bringing brands to life with excellent planning and execution while delivering profit for the team, this role is for you!

The role is responsible for leading and coordinating programs and events that drive profitable growth across assigned territory.

Key Responsibilities and Activities

• Communication and Planning
  • Contributes to integrated and collaborative communication towards One Commercial Plan with Region FMM, CCM, US Marketing, and Field Sales for dedicated territory.
  • Proactively builds strong partnerships with Field Sales, Brand Marketing, and Customer and Channel Marketing.
  • Leads planning and execution with distributor merchandising teams.
  • Strong ability to influence and align cross-functionally.
• Program Planning and Review
  • Works closely with the CCM and Field Sales to plan the commercial calendar and execution details for in-market trade programs.
  • Manages frequent and robust communications with Field Sales to ensure clear resource alignment and the assignment of accountabilities.
  • Establishes program review performance processes and provides feedback to FMM, CCM, Brand, and Sales to influence future programming.
• Program Management
  • Guides the strategy for execution and activations, translating the Commercial Plan into clear, field-ready programs that drive measurable results.
  • Monitors local program execution to ensure programs deliver targeted KPIs.
  • Ensures flawless program execution by developing plans with local team to mitigate risks and accelerate opportunities.
  • Conducts regular market visits to keep current on market trends and provide recommendations and feedback to Region FMM, CCM, and Marketing for future program improvements and/or opportunistic trade activations.
  • Coordinates with Agency Program Managers to ensure KPIs are gathered.
  • Ensures timely and accurate reporting on the results of all key activations, ensuring transparency and compliance while driving ROI and a focus on continuous executional improvement.
  • Manages the Point-of-Sale process in assigned market; coordinating initial strategy, matching program “sell-in” to element delivery and merchandising efforts.
• Distributor Management
  • Works with State Manager, Channel Managers, District Managers, and Local Team to ensure the coordinated planning and activation of key programs in assigned areas of focus.
  • Supports sales to develop and implement plans and activities to ensure Key Distributor teams have the information needed to execute successfully against the Campari portfolio plans and to meet assigned depletion and account growth goals.
• Budget Management
  • Manages program activation budgets in line with the agreed commercial plan.
  • Utilizes tracking and reporting tools to monitor activities, correlate activities to sales and monitor ROI.

Essential Job Functions

• Ability to travel up to 50% of the time within territory.
• Reads and analyzes data from a variety of sources and mediums.
• Develops and executes effective programming presentations.
• Supports the physical activation of programs and events as needed.
• Communicates regularly by phone, email, and in-person meetings with key stakeholders such as Field Sales and Agencies.

Experience Required

• 5+ years of related field sales experience.
• 2+ years of experience in detailed program design and activation within assigned markets.

Education / Professional Qualifications

• Bachelor’s degree in business or related field.

Key Relationships

• Internal: Region Field Marketing Manager, State Managers, Field Sales, CCM, Brand Marketing
• External: Agencies, Key Distributor Partners, Distributor Merchandising teams

Skills

• Functional: A demonstrated capability driving the execution of in-market activation plans.
• Excellent knowledge of trade activation needs.
• Strong understanding of the US 3 Tier system and experience in effectively influencing results in this environment.
• Technical: Strong planning and analytical skills, grounded in financial and business acumen.
• Proficient in Word, Excel, PowerPoint, Outlook, and Teams.
• Experience with budget tracking and program reporting tools.
• Managerial: Strong written and verbal presentation skills.
• Excellent project management skills.
• Ability to effectively manage multiple projects across a set of varied resources to deliver expected results.
• Strong leadership, conceptual, and creative skills.
• Other: Ability to be self-directed; thrives in a dynamic, fast-paced environment.

Compensation

The expected base salary for this position ranges from $96,150 - $128,200. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.

Our Commitment to Diversity & Inclusion

At Campari Group, we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race, and their intersection.

Note to Applicants

Your application will be assessed based on your abilities, expertise, general knowledge, and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information.

Notice to Third Party Agencies

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers.