[Hiring] Temporary Website Manager @KRIPALU CENTER FOR YOGA & HEALTH INC

Role Description

The Marketing department at Kripalu is seeking a Temporary Website Manager to lead the ongoing management, assessment, and improvement of Kripalu’s Drupal-based website. The ideal candidate is detail-oriented, technically skilled, and able to own the day-to-day performance, content, and functionality of a highly visible eCommerce website for a leading brand in the yoga and wellness industry.

This is a temporary, 30 hour a week role that can be remote or hybrid. The length of the engagement will be around 5 months.

Preferred start date: Mid-November

Key Responsibilities

• Oversee daily website updates and requests, including handling internal communications and task delegation.
• Partner with the marketing team to execute content updates, seasonal promotions, and merchandising of the site.
• Edit, build, and publish new web pages as needed.
• Project manage, edit, and publish ongoing web content for Kripalu's editorial page (Living Kripalu).
• Help manage relationship with the website developer agency and any ongoing projects, ensuring clear communication and timely feedback.
• Manage all site alerts and issues in a timely manner with the agency.
• Report and analyze key website metrics like website traffic, revenue, and conversion rates on a weekly and monthly basis and make recommendations for improvements as needed.
• Monitor and optimize performance of the site’s AI Chatbot along with Kripalu's guest services team.
• Work closely with other members of the marketing team to ensure the website is supporting marketing efforts across all channels.

Qualifications

• Bachelor’s degree in a relevant field (or an associate’s degree and at least 8 years of experience).
• At least 3 years experience in digital marketing, website management, or similar.
• Proven success managing websites using the Drupal CMS or similar.
• GA4 reporting and analytics experience.
• Strong project management skills, including experience with Basecamp or similar platform.
• Excellent communication skills and prior experience collaborating with teams across a large organization.
• Experience working in Microsoft Office or similar.

Preferred Skills

• GA4 Certification through Google Skill shop or similar.
• Experience editing and project managing digital content.

Requirements

• This position is not eligible for sponsorship and Kripalu is unable to support an optional or curricular practical training (OPT/CPT) program.
• Kripalu is interested in every qualified candidate who is eligible to work in the United States.