[Hiring] Technical SEO Specialist @Advance Media

Role Description

We are seeking a detail-oriented and proactive Technical SEO Specialist to join our team. In this role, you will play a key part in developing, planning, and implementing high-impact SEO strategies, with a strong focus on technical SEO and website optimization. You will collaborate closely with other SEO specialists, content writers, developers, the analytics team, and client-facing stakeholders to drive organic traffic growth, improve search rankings, resolve technical SEO issues, and deliver measurable results for clients across a range of industries.

The ideal candidate has a strong foundation in technical SEO, enjoys troubleshooting complex website issues, and can translate technical findings into clear, actionable recommendations. Experience working with large, multi-location websites, automotive websites, or other complex website environments is highly valued.

Primary Responsibilities

• SEO Strategy & Content Development
  • Research and identify high-opportunity keywords, search trends, content gaps, and technical opportunities aligned with client business goals and market demand, including AI-driven search signals.
  • Develop comprehensive SEO strategies that incorporate content, on-page, technical, and emerging search considerations.
  • Collaborate with writers, other SEO specialists, and stakeholders to plan and optimize content for traditional and emerging search environments.
• Technical SEO & Website Optimization
  • Conduct technical SEO audits and analyze websites for issues impacting crawlability, indexation, site architecture, internal linking, page experience, and organic search performance.
  • Implement and optimize technical SEO elements, including redirects, canonicalization, XML sitemaps, robots.txt, status codes, structured data, Core Web Vitals, and other technical factors.
  • Translate technical findings into clear, actionable recommendations and developer-ready tickets; collaborate with developers and internal teams to implement and validate fixes.
  • Support technical SEO initiatives related to website migrations, redesigns, CMS changes, URL structure changes, and other significant website updates.
  • Establish technical SEO best practices and identify opportunities for scalable improvements across client websites.
• On-Page SEO, Analytics, & Performance
  • Audit and optimize on-page SEO elements including metadata, headings, internal linking, schema, and search intent, while ensuring content is technically optimized and properly integrated into website architecture.
  • Use Google Search Console, Google Analytics, Screaming Frog, and other SEO tools to monitor organic performance, identify opportunities, and investigate changes in traffic, rankings, indexing, and crawlability.
  • Track key SEO performance indicators and provide data-driven insights and recommendations to improve organic visibility, website performance, and client outcomes.
  • Monitor and adapt to changes in search engine requirements and emerging search experiences, including AEO, GEO, and AI-driven search.
• Client & Cross-Functional Collaboration
  • Communicate SEO strategies, technical findings, recommendations, progress, and results clearly to both technical and non-technical stakeholders.
  • Collaborate with developers, content writers, SEO specialists, and client-facing teams to execute integrated SEO strategies.
  • Respond promptly and professionally to client questions and requests related to SEO performance and opportunities.
  • Manage multiple client projects and prioritize SEO initiatives based on potential impact, business objectives, and available resources.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field, or equivalent experience.
• 3+ years of experience in SEO, with demonstrated hands-on experience in technical and content SEO.
• Strong understanding of technical SEO principles, including crawling, indexation, site architecture, canonicalization, redirects, XML sitemaps, robots.txt, internal linking, structured data, and Core Web Vitals.
• Hands-on experience conducting technical SEO audits and translating findings into actionable recommendations.
• Proficiency with SEO and analytics tools (e.g., Google Analytics 4, Google Search Console, Screaming Frog, or similar).
• Working knowledge of HTML and basic knowledge of CSS and JavaScript as they relate to SEO and website rendering.
• Strong understanding of current SEO best practices, including emerging trends in AEO/GEO/AI search.
• Excellent analytical and problem-solving skills with the ability to diagnose technical issues and prioritize recommendations based on potential SEO impact.
• Ability to communicate technical concepts clearly to developers, clients, and non-technical stakeholders.
• Detail-oriented, organized, and able to manage multiple projects and deadlines effectively.

Preferred Skills

• Experience working in an SEO or digital marketing agency environment.
• Experience with large, multi-location, automotive, capital equipment, or other complex websites.
• Experience with website migrations, domain migrations, redesigns, or CMS transitions.
• Familiarity with WordPress and other content management systems.
• Experience working directly with developers or web development teams.