[Hiring] Technical Marketing Funnel & Conversion Tracking Specialist @Tayari.live and Upani in Diani

Role Description

This role is critical to architecting the technical flow and ensuring flawless data integrity for a high-conversion sales funnel featuring one-click upsells.

• Funnel Architecture: Build and maintain the end-to-end multi-step flow (Landing Page → Checkout → One-Click Upsell → Thank You).
• Stripe Configuration: Set up Stripe "Products," handle "Test vs. Live" modes, and ensure the setup_future_usage parameter is active for tokenized, one-click purchases.
• Tracking configuration monitoring: Ensure Configuration of Google Tag Manager (Web containers) remains well set up for robust data collection.
• CAPI Integration: Implement the server-side handshake between apps such as Stripe/Zapier and the Meta Conversions API.
• Deduplication Logic: Ensure 1:1 deduplication by passing a unique event_id from the browser (GTM Data Layer) into a Stripe Metadata field to match the event sent via the Stripe Webhook.
• Webhook Management: Configure Stripe webhooks to reliably trigger "Purchase" events and post-purchase automations, serving as the "source of truth" for sales tracking.
• Advanced Matching: Pass hashed user data (email, phone) to Meta to increase the "Event Match Quality" score.

Qualifications

• Experience with Stripe API (Metadata & Payment Intents, not just the no-code plugin).
• Expert proficiency in Google Tag Manager (Web and Server-Side).
• Proven ability to implement and troubleshoot the Meta Conversions API (CAPI).
• Expertise in Zapier/Make for advanced data routing and automation.
• Familiarity with JSON and Metadata variables for data passing.
• A portfolio demonstrating at least one successful funnel with an upsell layer is a plus.

How to apply

Please indicate your interest by taking this online test (the test takes about 30 min) here and once done, send an email with subject as the job title to [email protected] with copy to [email protected] with your CV, and in the email indicate whether you have completed the test.

Salary

To be discussed