[Hiring] Subject Matter Expert - Scale Campaign Performance with Meta Advantage+ @SweetRush

Role Description

We are seeking a mid-to-senior-level Paid Social / Performance Marketing Practitioner to serve as a Subject Matter Expert (SME) for an upcoming curriculum development project. In this freelance role, you will lead the rigorous review of quality, accuracy, and fidelity for a three-course Coursera specialization titled Scale Campaign Performance with Meta Advantage+ .

Your day-to-day responsibilities will be structured around three continuous review checkpoints per course:

• Checkpoint 1: Program Outline Review
  • Review source webinars and supporting documents to evaluate generated outlines for logical flow, structural completeness, and sequencing.
  • Attend live alignment calls with the Coursera and Learning Design teams to validate content at the structural level.
• Checkpoint 2: Full Course Atlas (Script) Review
  • Conduct a deep-dive review of a Proof-of-Concept (POC) course to establish the standard for tone, depth, and accuracy.
  • Review remaining course atlases (.doc format via Google Drive) to ensure they mirror the POC standards and flag course-specific errors.
• Checkpoint 3: On-Platform Final Review
  • Access the live Coursera staging environment to end-to-end test all interactive components, dialogues, and logic triggers.
  • Validate final uploads against source webinars for absolute factual accuracy, brand alignment, and completeness.

As the primary technical authority for this specialization, you will actively ensure the curriculum reflects current, real-world Meta Ads capabilities.

Qualifications

• Current, hands-on platform or agency-side experience managing large-scale Meta Ads campaigns.
• Mid-to-senior level practitioner (5+ years of dedicated experience in paid media/performance marketing).
• Proven background executing campaigns within Ecommerce, mobile app growth, or performance marketing agency ecosystems.
• Deep familiarity with Meta Ads Manager and the Advantage+ product suite (App Campaigns, Catalog Ads, Shopping Campaigns).
• Experience launching paid ads with the Andromeda algorithm (post-December 2024).

Requirements

• Live Active Access to:
  • Meta Ads Manager, Advantage+ setup flows, Ads Manager Reporting Dashboards, Campaign Budget Optimization (CBO) settings, and learning phase indicators.
• Ability to evaluate if content is properly scoped for an entry-to-mid career marketing analyst audience.
• Core capabilities to validate A/B testing methodology and experiments within Meta Ads Manager.
• Understanding of mobile app marketing lifecycles (acquisition, engagement, re-engagement).
• Familiarity with dynamic creative formats, catalog-based personalizations, and audience expansion logic.

Benefits

• Hourly Rate is Negotiable.
• Remote work flexibility.
• Opportunity to work with a talented team on impactful projects.

Company Description

At SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations flourish.

We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence.