[Hiring] Strategic Media & Marketing Manager @athenahealth

Role Description

We are looking for a Strategic Media & Marketing Manager to join the Digital Strategy team within our epocrates division. In this role, the Strategic Media & Marketing Manager will lead the development of insight-driven media and marketing strategies that shape the solutions included in RFP responses and proactive proposals.

• Determine what products, channels, audiences, and investment strategies should be recommended to achieve advertiser objectives and drive revenue growth.
• Translate advertiser goals and market insights into strategic media plan recommendations.
• Work closely with The Creative Studio, Sales, Client Success, Pricing, and Data teams.

Job Responsibilities

• Lead development of strategic media and marketing plans for RFP responses and proactive proposals.
• Define channels, placements, audiences, and investment levels that best achieve advertiser objectives.
• Serve as the strategic planning lead for assigned RFPs and key proposal opportunities.
• Define the commercial solution architecture that informs proposal development.
• Use campaign performance data, audience intelligence, and benchmarks to inform planning decisions.
• Develop strategic recommendations that improve campaign effectiveness and long-term client value.
• Partner with Pricing, Deal Desk, and Ad Operations to ensure strategies are executable.
• Work with Product and Data teams to incorporate new capabilities into planning frameworks.

Qualifications

• Bachelor’s degree required; degree in marketing, strategy, analytics, or related field preferred.
• 5+ years of experience in media planning, commercial strategy, or advertising strategy roles.
• Strong ability to translate advertiser objectives and data insights into strategic media recommendations.
• Experience supporting RFP responses, proposal development, or solution design in a client-facing environment.
• Strong collaboration, storytelling, and project management skills.
• Experience working cross-functionally in a fast-paced, matrixed organization.
• Familiarity with media planning tools, forecasting models, and audience intelligence platforms preferred.
• Experience in pharmaceutical marketing.
• Experience designing integrated media strategies that combine content, audience targeting, and engagement tactics.
• Familiarity with ROI modeling, campaign measurement, and performance optimization frameworks.
• Experience contributing to insight-driven proposals that integrate audience data and behavioral intelligence.

Expected Compensation

$114,000 - $194,000. The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates.

Benefits

• Health and financial benefits.
• Commuter support.
• Employee assistance programs.
• Tuition assistance.
• Employee resource groups.
• Collaborative workspaces.
• Flexibility for work-life balance.
• Company-sponsored events, including book clubs, external speakers, and hackathons.